The Growth Marketer's Playbook: A Strategic Guide to Growing a Business in Today's Digital World

by Jim Huffman

Imagine if you had the exact playbook used by today’s top startups to grow a business online. That’s what Jim Huffman is giving you with The Growth Marketer’s Playbook. In this refreshingly honest how-to guide for digital marketing, VC advisor and startup founder, Jim Huffman, serves up the exact growth marketing strategies he uses to help companies achieve explosive revenue growth. You’ll get access to the playbook Jim uses to advise on growth at General Assembly, Techstars, Sephora, OREO, Hot Wheels, FedEx, and more. This easy to follow book will help Run the same growth process used by today’s VC-backed businesses, Uncover the right growth opportunities for your business, Avoid the mistakes that 90% of startups make, Gain insights through 25 real-life case studies, and Get the blueprint for running a data-driven growth team. In The Growth Marketer’s Playbook, Huffman uses case studies & proven processes to help you navigate the digital world and grow a business the right way. Whether you’re a first-time small business owner or an experienced ecommerce entrepreneur, this playbook lays out the exact formula for online growth. What people are saying about the “Jim has scaled a startup from idea to 7 figures and 
advised fortune 500 companies. If I was a CMO his 
material would be mandatory for my team,” Jenny Fielding, Techstars MD. “Jim’s approach to growing businesses makes executing your own marketing plan a straightforward process that anyone can do,” Tommy Griffith, CEO of Clickminded. “Anyone that’s looking to accelerate their knowledge in growth marketing should read this book. Jim represents a new breed of data-driven marketers who has used an agile growth framework to build real businesses,” Rob Sobers, Head of Growth at Varonis. ABOUT THE AUTHOR Jim Huffman is the cofounder of growth agency GrowthHit and a growth mentor for the Techstars startup accelerator. He has led growth at three startups that went from idea to over $10M in sales and were featured in publications such as The Wall Street Journal, TechCrunch, and the TODAY Show. He has advised and taught digital marketing to brands that include Sephora, General Assembly, OREO, Hot Wheels, FedEx, Clorox and more.

Genres: Business

158 pages, Paperback

Published October 21, 2018

Reviews

[Lethabo · Rating 5 out of 5]

I'm a Founder and I read this book just before we started any real marketing efforts. For this reason, I feel like we're off to a great start.

I found that this book made what seemed to be abstract concepts obvious and actionable.

I'm also a very product orientated person so this book helped me to start thinking of ways to introduce marketing and distribution into the product much earlier that I otherwise would have (a critical must by the way).

It's so amazing, I made my whole team read it!

[Engel Jones · Rating 5 out of 5]

A common sense approach to the technical aspects of marketing

Heard Jim being interviewed on Inspired Money podcast. Andrew Wang, the podcast host saw a tweet from him that caught his attention and invited him to his podcast.

I am so very thankful for Jim’s openness in sharing his experiences. After listening that podcast episode I bought Jim’s book and it did not disappoint. It’s well written and has helped me identify action steps going forward.

Thanks Jim!

[Mark Hiew · Rating 4 out of 5]

Solid summary of digital marketing and growth for startups

I thought this book did a very decent job at summarizing how to think about digital marketing for a small firm. It’s the best of the brunch for someone looking for a comprehensive overview of the subject. It’s a light, breezy guide, not an in depth deep dive. I like how he contextualizes other authors and books on the subject, framing how they fit together. His podcast and vlog guest talks are good too.

[Jim Huffman · Rating 5 out of 5]

This book is packed with great growth ideas and frameworks! If you are looking for actionable advice, inspiring case studies and actual methods- you need this book! Jim includes recent examples from his work at Techstars and mentoring startups. It's a must read if you are into marketing and growth hacking!

[Kira · Rating 3 out of 5]

This book is a good, quick read for anyone interested in Growth Marketing. It gives really detailed information about channels companies can use / should use, metrics, etc. It is not very high level or strategic, but rather contains more practical information for how to kick-start a company's growth marketing program. Growth Marketer's Playbook is less of a book and more of a how-to guide.

[Joanne Goh · Rating 5 out of 5]

Succinct Summary

Short and to the point with a lot of practical advice, resources and tech stacks to use. Appreciated the overview.

[Mamduh Halawa · Rating 3 out of 5]

mjaoe

[Anthony · Rating 2 out of 5]

Some good insights but often too surface-level to be useful. I long for the day when marketing books find examples other than Airbnb and DropBox.

[Borys Kho · Rating 5 out of 5]

Good overview of growth marketing. Something a bit too e-commerce and basic, but would still suggest this book to anyone interested in growth.