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The Truth about Scandal: The Everyday Guide to Navigating Business Crises
It’s more important than ever to have sharp business communication skills. In today’s workplace, where bad behavior and even worse communication ethics run rampant, you need conversational secret weapons to help you get ahead, strengthen your reputation, and manage any crisis thrown your way. The Truth About Scandal uses real-life stories, exact scripts, and highly successful power phrases to guide any professional—from the C-Suite to entry-level—through tense work conversations with employees, awkward moments with colleagues, office scandals that could threaten your entire career, and much more. Written by award-winning communications strategist Melissa DeLay (The Real Power 50, Minnesota Business Magazine 2017; Communicator of the Year 2007, Carlson) Melissa shares her strategies for communication success based on two decades of reputation and crisis management. From advising CEOs through mass layoffs to navigating harassment at work, you’ll learn what to do and say to stay on top and manage any crisis—the right way.
114 pages, Kindle Edition
Published September 20, 2018
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Displaying 1 - 3 of 3 reviews
July 1, 2020
Instantly engaging and, at times, brutally honest, this is a great read.
Drawing on her experiences (names are changed to spare blushes), the author takes us through a series of lessons in a flowing, anecdotal style that makes the lessons learned seem so much more simple, which is of course the art of a good communicator.
My first boss, the late, great PR Guru, Harold Burson, was often quoted as saying that "PR cannot overcome things that shouldn't have been done." Having read this book, I think Melissa DeLay manages to show how a calm head and clear thinking can considerably soften (and in some case dodge) many potential blunt force communications traumas.
A cracking read for many and a useful refresher for some, this book should be in every communicator's library.
Drawing on her experiences (names are changed to spare blushes), the author takes us through a series of lessons in a flowing, anecdotal style that makes the lessons learned seem so much more simple, which is of course the art of a good communicator.
My first boss, the late, great PR Guru, Harold Burson, was often quoted as saying that "PR cannot overcome things that shouldn't have been done." Having read this book, I think Melissa DeLay manages to show how a calm head and clear thinking can considerably soften (and in some case dodge) many potential blunt force communications traumas.
A cracking read for many and a useful refresher for some, this book should be in every communicator's library.
January 1, 2019
Real-world examples for navigating tough situations
If you're tired of reading fluffy marketing or communications books that do little more than pass off pithy quotes, you should grab this book. It's packed with real examples and recommendations on how to tackle everything from workplace harassment to managing viral social media PR nightmares. It's a clear, concise guide on how we should be communicating professionally in 2019. I highly recommend this quick read to give you help in a hurry.
If you're tired of reading fluffy marketing or communications books that do little more than pass off pithy quotes, you should grab this book. It's packed with real examples and recommendations on how to tackle everything from workplace harassment to managing viral social media PR nightmares. It's a clear, concise guide on how we should be communicating professionally in 2019. I highly recommend this quick read to give you help in a hurry.
December 2, 2021
3.5 stars
Displaying 1 - 3 of 3 reviews