So, right at the very end of this little guidebook on how to live and work with excellence, Scott Perry shares a sweet melancholy moment of personal awareness inspired by thoughts of his own mortality and purpose. “You don’t know when your last moment will be…,” he says, but “recognise that it will come.” With this recognition, he says, in that direct and personal way that sounds as if he’s speaking right to me, “begin an endeavour.” Begin something, some new work. It’s time, Kathryn, it’s time. It’s time to choose your next endeavour, he says. Some endeavour that will make a difference, an endeavour that will develop and deliver on your potential, an endeavour that will engage and nourish others.
Perry’s mortal meditation at the end of his “Endeavor” is actually the beginning of the whole story. When you embark on any endeavour from the perspective of your own mortality, the very nature of your endeavour changes. It’s not just the awareness and acceptance of the inevitability of death, but the awareness of your place in the universe—the little place you hold within your familial, social, communal, national, international, and global circles; this little place that is both infinitely insignificant in the grand scheme of the universe and yet infinitely significant in the smaller scheme of your own personal narrative—this perspective changes everything. Add thoughts of your personal death to that and your choices about what you will endeavour to do are radically transformed.
The French classical philosopher and historian of philosophy, Pierre Hadot—via the ancient Stoics—said as much. In his “What is Ancient Philosophy?” he wrote that “the thought of imminent death […] transforms our way of acting in a radical way, forcing us to become aware of the infinite value of each instant.”
Scott Perry, also via the Stoics, has arrived at a radical transformation with his current endeavour. He has transformed his lifelong learning of and dedication to Stoic philosophy plus his lifelong passion for music and teaching into a modern-day guide for the creative entrepreneur who wishes to be engaged, I guess, in a gentler kind of entrepreneurial activity where spiritual, ethical, creative, and social capital is invested for profits that surpass pure financial ones.
Perry’s guide is this compact and concise “compass” composed to help us map out a journey towards excellence, a journey not unlike Perry’s own, I imagine. When he says his book is not a self-help book but a “help-others” book, this is not a gimmick. Apart from a daily dose of death contemplation, the Stoics also recommended engaging with our fellow human beings and, where required, teaching, leading, acting as a role model. Since Perry has built a fulfilling and prosperous career as a professional musician and teacher, it's time for his own new endeavour and thus he endeavours to offer more guidance to like-minded creators, his “tribe” (to use Seth-Godin jargon) which he leads with integrity and intention. With his “Endeavor,” Perry, just like the Stoics before him, has composed a little handbook which we can all slip into our pockets or handbags to literally have “at hand” at all times of spiritual, intellectual, and creative need as we navigate towards a life of excellence with and for others.