What do you think?
Rate this book
The Author's Guide to Email Marketing
Discover how your email "Send" button can send more money to your author bank account."Rob Eagar gets great results and I highly recommend him..." - Dr. John Townsend, New York Times bestselling co-author of Boundaries“Rob Eagar provided book marketing insights that I hadn’t heard before.” – Nir Eyal, Wall Street Journal bestselling author of Hooked and IndistractableDoes marketing your book on social media feel like more of a hassle than a help? Are you tired of wasting time and ready to do what works best? Email marketing is the best solution to welcome new fans, keep readers engaged, and drive more book sales.In The Author's Guide to Email Marketing, Rob Eagar outlines how to use email to get people to buy your books. Rob has coached over 1,000 authors and helped both fiction and nonfiction books hit The New York Times bestseller list. As you apply the principles in this guide, you will confidently learn how • Create persuasive emails that convert subscribers into buyers• Double your email sign-up rate for free using irresistible incentives• Build a following that skyrockets your sales when you launch a new book• Revive interest in backlist titles, no matter when they were published• Overcome "writer's block" and send email newsletters that sellWhether you write fiction or non-fiction, self-publish or work with a publisher, let Rob show you how to build a list and send smart emails that grow your sales. Buy a copy of The Author's Guide to Email Marketing and get more readers to click the "Buy" button for your books.Have you read every book in The Author's Guide Series from Rob Eagar? Other books • The Author's Guide to Marketing Books on Amazon• The Author's Guide to Write Text That Sells Books
156 pages, Kindle Edition
Published November 4, 2018
34 people are currently reading
17 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 15 of 15 reviews
November 4, 2022
Super helpful
This book had a lot of good information about email marketing. A good resource for authors who wish to grow their reader reach.
This book had a lot of good information about email marketing. A good resource for authors who wish to grow their reader reach.
Read
July 7, 2021Lots of step-by-step advice and food for thought. Not a quick fix (a lot of work involved, which isn't a bad thing), but it was really nice to get a marketing expert's opinion on email marketing vs. social media. (Hint: email wins. Take that, Facebook.) I'm waiting to rate this and write a full review until I've tested what I've learned.
May 15, 2019
What Rob Eagar recommends is a lot of work. BUT he breaks down each part into doable steps and explains each thoroughly enough that I was motivated and encouraged to do it. He includes a few examples and some research backing up his reasoning, and he writes in a way that even an author new to both publishing and marketing can work through the process.
November 9, 2018
Worth Purchasing
There are so many books out there for authors - but this one NEEDS to be in your arsenal. I work with authors who regularly struggle with email marketing and I’m going to recommend they all purchase this book. It contains such relevant and useful information about how to utilize your email list and he does so in a clear and understandable way. Highly recommend!
There are so many books out there for authors - but this one NEEDS to be in your arsenal. I work with authors who regularly struggle with email marketing and I’m going to recommend they all purchase this book. It contains such relevant and useful information about how to utilize your email list and he does so in a clear and understandable way. Highly recommend!
November 26, 2018
“Make email signups the number one goal of your website. Selling books is priority number two.”
Rob Eagar sets forth an effective plan to design and implement a profitable email marketing program for your books. If you have an author website, read this guide. Your sales numbers will thank you for years to come.
It is filled with nuggets of wisdom, some conventional and others not, reworked specifically for authors marketing their books, such as, “Always ask your email subscribers to share and forward your email to their friends.”
So obvious, yet none of my emails contained that sentence. They do now.
“If you want to convert email subscribers into customers, focus on building their trust as fast as possible. The sooner you build trust with readers, the sooner you can ask for the book sale.”
Rob's focus on generosity and gratitude as the keys to building your reader's trust really resonated with me, as does his advice on the correct ratio of quality content to calls to action (buy my book).
I especially appreciated his emphasis for designing lead magnets for your author website. “From a reader’s perspective, you’re not offering a content magnet. You are offering a title.” Brilliant in its simplicity, yet something I've overlooked for a long time. I was obsessed with ensuring the content was valuable, but that’s 100% irrelevant if its title fails to grab my prospective reader’s attention.
His research into the huge subscriber loss “penalty” we pay for using double opt-in mailing lists stunned me. Everything I read says double-opt in is the only way to go, and while they give valid reasons for that position, Rob’s research tells me to switch to single opt-in immediately.
His chapters on building an effective onboarding sequence, writing email copy to cue your readers to act, and building a marketing plan for backlist books are, for me, the most useful and profound.
If I have one complaint, it would be that Rob relentlessly beats me, the reader, over the head with “Your email subscribers always take their cue from you.” But I suspect my complaint is due to all the bruising I sustained after being clubbed half to death with that sentence before it sunk in.
Focus and lead your readers where you want them to go in every email you write.
Okay, Rob, I got it. Now, would you please put away that club?
Rob Eagar sets forth an effective plan to design and implement a profitable email marketing program for your books. If you have an author website, read this guide. Your sales numbers will thank you for years to come.
It is filled with nuggets of wisdom, some conventional and others not, reworked specifically for authors marketing their books, such as, “Always ask your email subscribers to share and forward your email to their friends.”
So obvious, yet none of my emails contained that sentence. They do now.
“If you want to convert email subscribers into customers, focus on building their trust as fast as possible. The sooner you build trust with readers, the sooner you can ask for the book sale.”
Rob's focus on generosity and gratitude as the keys to building your reader's trust really resonated with me, as does his advice on the correct ratio of quality content to calls to action (buy my book).
I especially appreciated his emphasis for designing lead magnets for your author website. “From a reader’s perspective, you’re not offering a content magnet. You are offering a title.” Brilliant in its simplicity, yet something I've overlooked for a long time. I was obsessed with ensuring the content was valuable, but that’s 100% irrelevant if its title fails to grab my prospective reader’s attention.
His research into the huge subscriber loss “penalty” we pay for using double opt-in mailing lists stunned me. Everything I read says double-opt in is the only way to go, and while they give valid reasons for that position, Rob’s research tells me to switch to single opt-in immediately.
His chapters on building an effective onboarding sequence, writing email copy to cue your readers to act, and building a marketing plan for backlist books are, for me, the most useful and profound.
If I have one complaint, it would be that Rob relentlessly beats me, the reader, over the head with “Your email subscribers always take their cue from you.” But I suspect my complaint is due to all the bruising I sustained after being clubbed half to death with that sentence before it sunk in.
Focus and lead your readers where you want them to go in every email you write.
Okay, Rob, I got it. Now, would you please put away that club?
September 30, 2023
Really Good
I found a lot of advice really helpful, but the aspect about social media I disagree with. Yes, not everyone will see your posts, but it is one of the best free avenues to make others aware of our books along with our newsletter. I believe that it’s both social media marketing and email marketing that makes strides forward. Besides that there’s a lot of suggestions that can help improve with email marketing that I haven’t quite noticed in other places.
I found a lot of advice really helpful, but the aspect about social media I disagree with. Yes, not everyone will see your posts, but it is one of the best free avenues to make others aware of our books along with our newsletter. I believe that it’s both social media marketing and email marketing that makes strides forward. Besides that there’s a lot of suggestions that can help improve with email marketing that I haven’t quite noticed in other places.
February 24, 2020
Great resource for authors
Excellent advice on why and how to prioritize email over social media as the best way to build a readership. I’ve been an author for 30 years and have been saying for years “People don’t buy books on social media!” This book backed up my theory with statistics
Excellent advice on why and how to prioritize email over social media as the best way to build a readership. I’ve been an author for 30 years and have been saying for years “People don’t buy books on social media!” This book backed up my theory with statistics
June 19, 2020
The Authors Guide is a wonderful resource for any author or indeed anyone looking to improve their game in the Email Marketing World. Great step by step information on setting up and making your Emails and Newsletters nurture your list and turn the mundane into superfans that stick around for the long game. Great resource.
June 7, 2023
I am finishing up writing my first book. I want to do everything correctly to publish and market the best book possible. Rob Eagar's book The Author's Guide to Email Marketing definitely gave me some excellent advice for the marketing side. As he suggests I have set myself a goal of reaching 10,000 subscribers for my newsletter and giveaways. Thanks Rob!
February 11, 2024
To the point and not over-the-top with sales
I greatly appreciated the directness of this book's content. Rob doesn't waste time on bragging and gimmicks that waste time. His instructions were easy to understand for even a novice, like me. I'll definitely be looking into his other books in the future.
I greatly appreciated the directness of this book's content. Rob doesn't waste time on bragging and gimmicks that waste time. His instructions were easy to understand for even a novice, like me. I'll definitely be looking into his other books in the future.
February 9, 2019
An important topic in writing and publishing today. Well thought through.
May 5, 2021
I was blind but know I see, I thought I was doing everything right, but reality check I was not. The Rob
November 22, 2021
Pretty good guide to email for new authors. Not so great for those who are looking for advanced email marketing tactics.
September 16, 2022
excellent marketing information
This book is a real gem when it comes to email marketing.I would highly recommend to anyone navigating the world of self publishing
This book is a real gem when it comes to email marketing.I would highly recommend to anyone navigating the world of self publishing
November 28, 2025
Great guide
If you are an author and need help creating a newsletter and building your email list, start here. Lots of helpful suggestions
If you are an author and need help creating a newsletter and building your email list, start here. Lots of helpful suggestions
Displaying 1 - 15 of 15 reviews