My Sister's a Barista: How They Made Starbucks a Home Away from Home

by John Simmons

Insight into Starbucks's rise to worldwide recognition is given in this tale of marketing success. From three college friends' dreams of coffee beans to the cafés that are open on nearly every street corner, Starbucks has grown immensely with three new shops opening every day across the world. Full of interesting facts about the coffee giant, the book includes a rare interview with CEO Howard Schultz.

Each title in this series features an in-depth, biographical look at one of today's top brands, such as Guinness, Adidas, and Starbucks. The brands included have all established themselves not only as financial successes but also as cultural icons. The storytelling style and eye-catching design of the books make learning about these innovative brands stimulating and enjoyable.

Genres: Business

192 pages, Paperback

First published January 1, 2004

Reviews

[Gustavo Lopez · Rating 5 out of 5]

Había tenido la oportunidad de leer "La experiencia Starbucks" de Joseph Michelli y lo que descubrí en aquella ocasión me hizo reconocer la gran vena humana que tiene Starbucks. Desde el apoyo a sus "socios" (empleados) hasta sus clientes y el compromiso filantrópico que maneja.

Con este libro (que se publicó antes de "La experiencia Starbucks") reafirmo los valores que esta empresa tienen y que son tan fácilmente de aplicar a las marcas. Tal vez por eso muy pocas personas lo hacen. Espero ser uno de esos pocos casos.

Un libro ampliamente recomendado.

[Gabriel Romero · Rating 4 out of 5]

Lectura recomendada para interesados en alta administración de empresas, franquicias, management, toma de decisiones.

[Abimael Espinoza · Rating 5 out of 5]

Excelente historia del origen y éxito de la marca más grande de café del mundo.

[Gönna · Rating 4 out of 5]

A well-written book on Starbucks history, its current success and social responsibility. John Simmons describes the inspiring process of building a strong, internationally known and respected brand. He states: "Branding is not like instant coffee". Well, this book certainly isn't either - it has a lot of flavour.

[Krista Goon · Rating 4 out of 5]

The title put me off but on closer reading the book has a lot to offer even to non-coffee or non-Starbucks fans. If you like to track the rise or success of a brand as visible as this coffee chain, read this book. Great insights!

[Mike Ward · Rating 2 out of 5]

rehash of other similar books on the market

reviewed with the other books here

http://0651frombrighton.blogspot.co.u...

[Paul · Rating 4 out of 5]

Muy interesante libro que cuenta la historia de los inicios y expansión de Starbucks, su modo de trabajo, filosofía y retos. Es un gran caso de la construcción y crecimiento de una marca.