An elements of style manual focusing on textbook writing, production, and publishing. Hegde (communicative sciences and disorders, California State U., Fresno) presents a no nonsense approach to writing a textbook proposal, contacting a publishing house, organizing a textbook, preparation, delivery, editing, and issues in reprints. The appendices share helpful information on proposal outlines, permission forms, authorial checklists, and proofreader symbols. Annotation c. by Book News, Inc., Portland, Or.