狡猾的情感

by Eyal Winter

从穷人到有钱人，从富豪到穷光蛋，也许只有一本书的距离。



本书开篇由几个人的故事开始，他们在人生中某个节点因体育明星、流行歌手等职业成功或彩票大奖而发家，但因心理上未能及时适应拥有财富和维系财富的需要而又失去一切。正如俗话说的，傻瓜和他的钱很快就分手了。

第一部分讲的是如何成为有钱人。德国百万富翁在哪儿？他们如何创造财富？赚取一百万和拥有一百万有什么不一样？大多数人通过开创自己的事业致富，但这适合所有人吗？为什么好的销售扮演着重要角色？拥有百万欧元财富的生活如何才能维系？富人的生活是否好过——金钱能够买到幸福吗？

第二部分讲的是投资战略。这里讨论的话题包括私人部门常犯的错误、形势研判中常见的失误以及在“风险与波动”“多元化”“本土偏好”等方面糟糕的决策。

本书的讲述有着新的坚实的科学证据，语言平实，适合有志于成为“有钱人”的“穷光蛋”和不想沦落为“穷...

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 颠覆对情感与非理性的传统认知，重新审视决策系统并作出英明决策。

 综合博弈论、心理学、进化论、行为经济学等众多学科，妙趣横生，堪称《思考，快与慢》《自私的基因》合体。

 8位诺贝尔经济学奖得主（汤姆•谢林、罗杰•梅尔森、罗伯特•卢卡斯、罗伯特•奥曼、阿尔文•罗思、弗农•史密斯、埃里克•马斯金、肯尼斯•阿罗）力荐，阵容前所未有

 《怪诞行为学》作者丹•艾瑞、哈佛大学前校长劳伦斯•萨默斯、《妙趣横生博弈论》作者巴里•奈尔伯夫等推荐。

头脑与直觉，哪个更聪明？

有句老生常谈：你太感情用事，要试着理性思考。但这建议是否每次都算得上中肯？情感带来的总是冲动么？冲动总是魔鬼么？

在《狡猾的情感》这部令人称奇的著作中，埃亚尔•温特提出了一个简单的问题：我们为什么有情感？若是情感让人做出昏庸的决定，为何进化未能早早让情感丧失重要性？就像自私的基因一样，在进...

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Genres: Psychology, Nonfiction, Economics, Sociology, Philosophy, Ebooks

270 pages, Paperback

First published December 30, 2014

Reviews

[Ela Ünler · Rating 4 out of 5]

Orjinal dilinde okumayı tercih ederdim. Duygularla ilgili çok farklı bir pencere açmamasına rağmen paylaşılan araştırmalar veri sağlama açısından çok değerli. Yazarın ekonomi alanından bir akademisyen olması da kitapın çerçevesini bu yönde çiziyor özellikle ilgi alanı davranış ekonomisi olanlara tavsiye ederim.

[Rita Arens · Rating 4 out of 5]

Some contradictions to the other books I've read on emotions, but the more I learn about current neuroscience, the more questions I have about what exactly it is that makes us human. This book contributed to that. Good read.

[Racheli Zusiman · Rating 3 out of 5]

ספר מעניין מאוד, שעוסק רבות בכלכלה ותורת המשחקים, למרות שזה לא כ"כ מצופה לפי שמו. למדתי דברים חדשים. היה חסר לי איזשהו קו מקשר בין כל הפרקים בספר.

[Bilal Said Parlakoğlu · Rating 4 out of 5]

Duyguların rasyonellik ile çeliştiğini düşünürdüm bu kitabı okuyana kadar.

[Andre Hermanto · Rating 4 out of 5]

Good:
* Contains interesting facts and studies, which actually changed my mind. I thought that being angry is almost completely useless in the modern world, but this book managed to convince me otherwise.

Bad:
* The narrative is difficult to read.

[Sienna · Rating 4 out of 5]

Really enjoyed this book. More of a review when I have more time...

[Funda Guzer · Rating 5 out of 5]

Son zamanlarda okuduğum en iyi kitaplardan. Yeniden okunası *****

[Tsai, Ya-Hsin · Rating 4 out of 5]

I was misled by the introduction and thought this is a book about how to utilize your emotions. And that’s an ansolute wrong assumption. This is book is more like a research paper with a lot of point of views backed up by many trials and tests. It’s still insteresting if you’d like to know what’s the logic behind those seemingly irrational decisions or moves.

[David · Rating 5 out of 5]

Ideas from the book:
* By understanding the messages our emotions are sending us, we can make better decisions and navigate the world more effectively.
* Our feelings can change the outcome of our decisions, even when the information remains the same.
* Our choices are influenced by the emotional context in which they are made.

[Jennifer · Rating 3 out of 5]

Not what I expected. It was a little repetitive on how people use emotions in their day-to-day life.

[Ezgi · Rating 3 out of 5]

Behavioral economics için bir giriş kitabı diyebilirim. Alanla ilgilenene çok basit ve problematiklere yüzeysel yaklaşılmış gibi gelebilir. Ama başlangıç için iyi bir seçim olur.

[Carolina Olvera · Rating 5 out of 5]

Me encanto! Algunos capítulos son mejores que otros, pero me encantan los libros que tienen data en ellos. Aprendí demasiado

[John · Rating 4 out of 5]

Controlling emotions, especially anger, is not easy. It requires analysis, memory, intuition, & skill, but it does pay off.

Major elements of personalities are determined in the 1st 10 years after birth of our lives, increasing # of studies are revealing that our personalities are fashioned even earlier than that-but in the 1st 9 months preceding it.

Job applicants may 1 day be asked to provide saliva samples along with their resumes. Home renters could similarly ask potential tenants for their saliva samples, & insurance companies could use genetic profiles to calculate insurance premiums. Those with attractive DNA profiles getting the best jobs, & those with ugly profiles being forced to work in more unappealing occupations, or suffering unemployment.

In most men the index finger is shorter than the ring finger. Index finger, followed by the length of your ring finger, and calculate their ratio. The smaller the ratio the greater the concentration of testosterone in the body. Not necessarily always true but it does occur in the vast majority of cases in a statistically significant manner.

[Rébecca Mathieu · Rating 3 out of 5]

An interesting foray into the why/how of our emotions. A tad too much economical examples for my taste, but otherwise a very good in explaining how emotions are essential to our life, and not just logic.

[Gail Park · Rating 2 out of 5]

Not what I expected. A little too cerebral for me.

[Charity U · Rating 4 out of 5]

An intriguing look at emotions from a logical perspective. Very interesting and educational!

[Emmanuelle Ide · Rating 4 out of 5]

A very insightful and interesting book on the importance of emotions and where they come from ! I truly loved reading and learning from Eyal Winter