Research Methodology

by Hitesh Gupta, S.L. Gupta

This book is designed to serve as a text book for management students who want to learn research in Indian context. The book not only deals extensively with theories and text on Research Methodology but also with many case studies and working examples. We have also integrated the SPSS software into the text, which can help students have a brief idea about SPSS and its working. To sustain in the competitive and localized global world today, one has to make systematic efforts to improve and upgrade the knowledge and skills. With many years of teaching and industrial experience, we came to conclusion that most undergraduate students, post graduate students and researchers do not get excited about the theoretical rationale for statistical formulas and the importance of research in day to day environment. So, is an attempt to clarify the concept with theoretical as well as practical and day to day working information about research. About The Author Prof.(Dr.) S.L.Gupta is presently working as Professor, Academic and Doctoral Research Coordinator at Birla Institute of Technology (Deemed University), Mesra, Ranchi, Noida Campus, India. He has almost 20 years of experience in the field of Management teaching, training, consultancy and research. He has been teaching Marketing subjects to MBA, PGDBM and M.Phil students for last 20 years. Prof. Gupta has written 11 Books in the area of Marketing Management. He has developed 5 Case studies in Retail and Marketing Management, published almost more than 50 Research papers and articles in the journals and presented papers in 15 national and international conferences. He has developed Content, Credits, Project work and Academic Credentials of 11 new courses. Hitesh Gupta has submitted thesis as a research scholar with Birla Institute of Technology (Deemed University), Mesra, Ranchi, Noida Campus, India. He gained competitiv

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