吸金广告

by 德鲁·埃里克·惠特曼

2014-08-01 288 Jiangsu People's Publishing House Almost everyone knows the importance of advertising. but few people know how advertising can play a role. The book tells the reader begins to clear. the purpose of commercial advertising is to make money. only to convince the customer pays for the advertising is effective advertising. The book begins with the customer starting from the analysis reveal the secrets of the purchase by the basic principles of consumer psychology tells effective advertising to be able to procure the purchase of emotion. in a rational interpretation of the purchase. Next. about the specific ad copy writing skills. writing from the title to the content from the layout to the font selection multifaceted teach readers how to write copy to impress and eventually persuade customers to buy. The book ta...

288 pages, Paperback

Published August 1, 2014