Make Some Noise: The Unconventional Road to Dominance

by Ken Schmidt

The former director of communications at Harley-Davidson and one of the most sought-after speakers in the world reveals his exhilarating, innovative approach to creating customer loyalty and marketplace dominance.Ken Schmidt is a wanted man. His role in transforming Harley-Davidson Motor Company—one of the most celebrated corporate success stories in history—led business leaders all over the world to seek his guidance. After all, how many companies can get their customers to tattoo their logo on their arms? After having worked with more than one thousand companies worldwide, Schmidt is ready to share the secrets that spurred Harley-Davidson’s remarkable turnaround. An avid motorcycle enthusiast, Schmidt harnessed his passion for riding to create his famed Noise Cubed Trilogy—the three questions he asks every one of his clients. They assess a company’s positioning, competitiveness, and reputation, and are the key ingredients for any successful What do the customers your business served yesterday say about your business when they’re talking about you to prospective customers? What do you want them to say? What are you doing to get them to say it? In Make Some Noise, Schmidt shares his full-throttle approach for businesses and individuals alike. Anyone looking to become more competitive and grow customer loyalty can learn from the case studies and experiences he shares. From a nondescript heavy construction company, to the most high-end “luxury” gas station in America, to Apple, and to his own personal landscaper, Schmidt illustrates how the answers to his trio of questions will yield a course of action to stand out in today’s marketplace.

369 pages, Kindle Edition

Published November 13, 2018

Reviews

[Mark Fallon · Rating 4 out of 5]

Schmidt's Noise Cubed formula is straight forward - What do the people we serve say about us? What do we want them to say? What are we doing to make them say it?

Pretty simple. Just not easy. As the author explains, it takes awareness and commitment at all levels.

[Carol Kolceski · Rating 5 out of 5]

Seriously one of the best business books that I've read to date! This was exactly what I was looking for! You can't just read this book but rather need to execute the lessons shared in order to fully get the value of this book! I felt I was mostly on track with what he shared but I realized after taking the time to really dive deep into my business, I wasn't communicating properly with my clients on how I want my business perceived and known for! Thank you Ken! I did my homework and will be implementing what I learned here!!! I truly have a new appreciation for Harley's as well (however I will never get on one for a ride)! haha. Ken made it sound very sexy to ride a Harley! I get it! Absolutely loved this book!

[Dale Darling · Rating 5 out of 5]

If you are involved in any marketing, this book is the gold standard. It is a blueprint for domination.