Kelly Palmer has effectively written a book format informercial for her company, Degreed, which is a platform to curate digital credentials of online learning, including certificates from various Massively Open Online Courses (MOOCs) and other “badges”. The content of the text is elementary and ultimately a poor study of the anticipated job disruption that may occur because of technology fueled changes in training and education. This book is uncritical and adopts a style reminiscent of H.R. cheerleading. Readers looking for a substantive treatment on the changing nature of skills-acquisition and its impacts on labor in the economy will be disappointed at what is on offer here. Palmer’s treatment barely reaches the level of a consulting white paper.
The book begins well enough with its premise that people will have to become lifelong learners to maintain a livelihood in the near and long-term future economy. Further, it recognizes that learning will come in many forms, including listening to audiobooks, corporate seminars, formal education and mentorship among other sources. I agree with most of this so far. The follow on point is made that companies striving to be the best will need to induce learning in their workforce and ultimately support learning for their employees. Further, the author argues that companies should not keep investing in traditional training and seminars since employees often view these as leisure time and do not directly engage with them or retain any functional knowledge from such training (as a side note, this assumes the training is even worthwhile, which more often than not is not the case). Up until this point, the book is mostly on track.
What is the author’s proposed solution? She states that companies should partner up and invest in new skills acquisition and gamification startups that display employees’ skills and training progress. Of course, she gives the biggest exposure to her own company. Normally, I wouldn’t be bothered by this, except for how heavy-handed the author is in promoting her services. Moreover, the proposed solution isn’t anything more than a pitch for companies to offload their staff data into these platforms and hope some combination of magical thinking and the “power of big data” will create a solution. Further grating is that the audiobook reader is clearly smiling while reading, a common trick taught for interviewees to engender empathy and positive energy when the interviewer is not in front of them, but which often comes off as mechanical when most people try it. The book is purveying the kind of uncritically hyped fluff that had everyone in Silicon Valley parroting about “delightion” a few years back.
From a policy standpoint, it’s unresolved how much these non-formal “badges” and “micro-degrees” actually help people outside of the top economic strata. Recent studies on MOOCs, for instance, indicate that MOOCs may actually be exacerbating economic inequality rather than being a path for the masses. Further, many of the people who successfully complete one or more of these alternative educational programs are often already highly-educated. It’s unclear whether “regular Joes” or “plain Janes” without four year degrees from top schools can really switch to these online training formats and have them serve as similar signals of qualification and competence to employers. As a lover of these platforms, I’m open to being convinced that these things can scale, but you need to use data to convince. None is offered here.
At best, a few interviews with thought leaders in various industries are presented. Given these uncertainties, I’d hesitate to propose these platforms and companies like the author’s as a nation-wide solution to current labor challenges.
This book then amounts to disappointing marketing fodder for H.R. analytics seeking to service the skills economy, albeit supplemented with some good points on new educational platforms. But none of this information is hard to get for free though with a simple search on Medium or other blogs. There are many alternative books out there on the labor and skills crisis, many even challenging whether promoting skills acquisition is the right lens to view the problem. If one is interested in getting a more nuanced view of these labor issues, I’d recommend instead layman titles such as The Job, Gigged, or even Temp. There are likewise superior books on the new educational platforms by actual developers of the technology such as Richard DeMillo’s Revolution in Higher Education, published by MIT press and offering a deeper look into that topic. This book is shallow corporate solution-smithing with a side of cheerleading. Not recommended.