Customer Love

by Chip R. Bell

Customers who like you will come back. But customers who love you will go out of their way to take care of you! They don't just come back; they don't simply recommend you; they insist their friends do business with you. They forgive you when you make mistakes, give you candid feedback, and champion you to others. And over time, they spend more money with you. Customer Attracting and Keeping Customers for Life shows how loyalty comes through a partnership, not from "wowing" the customer. Building loyalty takes a special culture requiring the collective efforts of every member of the organization, and is particularly dependent on the frontline person who interacts directly with customers.

200 pages, Hardcover

First published January 1, 2000

About the author

The author of 24 books, Chip's newest book, "Inside Your Customer's Imagination: 5 Secrets to Creating Breakthrough Products, Services, and Solutions,” launched September 2020.

He is also author of bestsellers:

"Kaleidoscope: Delivering Innovative Service That Sparkles”

"Sprinkles: Creating Awesome Experiences Through Innovative Service"

"The 9 1/2 Principles of Innovative Service”

"Take Their Breath Away" (with John Patterson)

"Managers As Mentors: Building Partnerships for Learning" (with Marshall Goldsmith)

“Customers as Partners"

"Managing Knock Your Socks Off Service" (with Ron Zemke)

“Magnetic Service” (with Bilijack Bell)

He has served as keynote speaker, consultant, and trainer on innovative service to such major organizations as GE, Microsoft, Nationwide, Marriott, Lockheed-Martin, Cadillac, Ultimate Software, KeyBank, Ritz-Carlton Hotels, Caterpillar, Eli Lilly, Verizon, Best Buy, USAA, Hertz, Accenture, Home Depot, and Harley-Davidson. He is a keynote speaker on topics such as customer loyalty, partnering with customers, and creating innovative service experiences. Global Gurus has ranked him for the last eight years in a row among the top ten keynote speakers in the world on customer service, with two years in the top slot. 

He was a highly decorated infantry unit commander in Vietnam with the elite 82nd Airborne and served as a guerrilla tactics instructor at the U.S. Army Infantry School. His training programs have won awards including a Stevie Award in 2018.

He has appeared live on CNBC, CNN, Fox Business Network, Bloomberg TV, NPR, ABC and his work has been featured in Fortune, Businessweek, Forbes, Wall Street Journal, USA Today, Inc. Magazine, Entrepreneur Magazine, Success Magazine, Real Leaders, CEO Magazine, and Fast Company.

To book Chip as a speaker or consultant, visit www.chipbell.com