Library Marketing Basics

by Mark Aaron Polger

Here is an accessible, step-by-step, easy to understand, and hands-on resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. While other books on library marketing are dense and assume that the library has a full-time marketing staff person, a publicist, a graphic designer, and a big fat budget., this book offers tips and tricks (often free) that any librarian can do to market the library. It will focus on the small changes to the services a library provides to raise its profile.

Library Marketing Basics is designed for beginners who are new to library marketing. Any librarian can market their library, but they must understand what true marketing is all about, and how to do it right.

In this guide, you'


You'll also find practical examples from the non-library /corporate sector on how to use currently existing marketing tools and apply them to your library. The book focuses on developing a “library” brand, in addition to creating an effective marketing plan, social media guidelines, identifying assessment tools, and providing best practices when developing signage, writing website vocabulary, and designing promotional materials.

Library Marketing Basics will show that you don’t need a big budget to market the library. You just need a small team of like-minded colleagues to brainstorm creative ways to raise awareness with your audience. Marketing is all about the valuable intangible and tangible aspects (of your library) and how you connect them with your users.

Genres: Nonfiction, Grad School, Adult

332 pages, Paperback

Published March 26, 2019

Reviews

[Andrew · Rating 4 out of 5]

This book covers medical, academic/university and public libraries.

This book is a very helpful tool that I think that all Public libraries (from my experience) would benefit from.
It includes step-by-step details: it focuses on outreach, the customers you're marketing to, SWOT, Return on Investment, money, social media, and the different types of marketing and platforms you can use.

It's a very helpful resource.

[Eva Gachus · Rating 5 out of 5]

Really stirred a lot of ideas so I recommend this to libraries that want to become more relevant in their communities.

[Bethany]

While I find nonfiction that isn't narrative EXTREMELY difficult to read and complete, this book inspired and motivated me and I look forward to the next topical book I pick up to continue growing my skills and passion in my career.

[Jeana Lawrence · Rating 4 out of 5]

Really great reference for anyone doing marketing on their own for libraries.

[Bobbi Galvin · Rating 2 out of 5]

This was very general about marketing, not so much about marketing libraries specifically. I didn't want a textbook. I already spent enough years with those.

[Allie P · Rating 3 out of 5]

Clear, organized, and well-paced. I wish that it had been a little more in-depth in places, though.