The Designing for Growth Field Book: A Step-by-Step Project Guide

by Jeanne Liedtka, Tim Ogilvie

Designing for A Design Thinking Tool Kit for Managers (D4G) showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project, systematically explaining how to address the four key questions of the design thinking approach.

In the field book, Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske guide readers through the design process with reminders of key D4G takeaways as they progress. Readers learn to identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. This second edition is suitable for projects in business, nonprofit, and government contexts, with all-new tools, practical advice, and facilitation tips. A new introduction discusses the relationship between strategy and design thinking.

Genres: Design, Business, Leadership, Management, Professional Development

152 pages, Paperback

First published December 1, 2013

About the author

ِAn American strategist and professor of business administration at the Darden School of the University of Virginia, particularly known for her work on strategic thinking, design thinking and organic growth.

Reviews

[Stephen · Rating 5 out of 5]

READ AUG 2017, SEP 2021

This is a great resource for anyone looking to define a product or service, whether in an existing organization or new venture. This is a good companion to Business Model Generation. Each of these can be utilized by anyone regardless of their background.

[mellyana · Rating 3 out of 5]

There is not much new things in this book but it is useful to read various tools in this format (and not in digital form).

I am familiar and apply design thinking on day to day work. In this sense, the book is a handy reference for me.

[KT · Rating 5 out of 5]

Succinct and super useful. Appreciate the templates.

[Kim · Rating 4 out of 5]

Great guide, full of useful tools. Heard of this book via a Coursera MOOC from the author, a UVA professor. Very useful.

[Leah · Rating 3 out of 5]

Useful explanation and toolset. Three stars because it lacks good narrative and is very functional.

[Steve Brock · Rating 5 out of 5]

This book was a Best of the Best for the month of May, 2019, as selected by Stevo's Book Reviews on the Internet. You can find me at http://forums.delphiforums.com/stevo1, on my Stevo's Novel Ideas Amazon Influencer page (https://www.amazon.com/shop/stevo4747) or search for me on Google for many more reviews and recommendations.

[Carime Jackson · Rating 5 out of 5]

Muy buen elemento para el desarrollo de la innovación y Design Thinking aplicado a negocio. Posee actividades "a prueba de tontos" que se pueden fotocopiar y aplicar cuantas veces se desee!

Me gustó! A penas tenga plata lo compraré en formato papel.

[Helena Ruiz fabra · Rating 5 out of 5]

This is design at a glance. How to know what design means for projects. A must read!