Mission, Inc.: The Practitioner's Guide to Social Enterprise

by Kevin Lynch, Julius Walls Jr.

A new breed of business is springing up across the social enterprises, whose primary purpose is to support the common good. Organized as for-profits, nonprofits, and everything in between, they see businesses as the means to a better world for all.

In this groundbreaking guide, Kevin Lynch and Julius Walls, Jr. draw on their own hard-won experiences and those of twenty other social enterprise leaders. Exploring ten key paradoxes of social enterprises, they show how to navigate the extreme challenges and seize the tremendous opportunities these organizations present. Whether you're looking for guidance on choosing a structure, finding and hiring talent, marketing, finances, operations, or scaling, this practical, accessible guide offers clear and compelling answers that light the way.

216 pages, Paperback

First published January 1, 2009

About the author

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Reviews

[Jeffrey Trull]

I really enjoyed this book and the perspectives offered by the authors. They covered a lot of interesting points that aren't obvious to those just starting with social entrepreneurship. Including stories from other social enterprise founders make it more interesting and helpful for me, too.

[Anne]

Indispensible read by two well seasoned practitioners of social enterprise. I found it inspiring and helpful

[Kristina Clark]

This book is very helpful for gaining an understanding about social enterprise.

[Bryan Hutchison]

A decent read for anyone in or looking at starting a non-profit/social enterprise.

[Lars]

This is a great guide to running a social enterprise.