This book is for "Peter." - First-time author. - Has a "complete" script, "had a friend look at it," and now wants to publish it. - Might need (unsolicited) advice to properly edit it instead of just going through a "self-edit." - Needs to be reminded about the difficulties of selling a book. Has no idea about marketing. - Has not worked with an editor. - Creates his own book covers. - Would benefit from a "pep talk."
This book is for "Mary." - Writes novels in Word but now wants to write a non-fiction book. - Undecided about what tools to use. - Works with an editor, but they have no real work structure. - Does not know how to market, find market niches, etc. Her past successes were random and she never knew if her latest novel would sell or not.
This book is for "John." - Professional editor seeking to expand his services from merely editing Word files to helping release books online. - Also is looking for better project management techniques to better guide an author along the way. - Often works in the scientific field and thus has to manage a lot of bibliographical references. - Spends lots of time indexing books. - Is OK with a LaTeX template but seeks to get a head start by making adjustments to it.
This book is for "George." - LaTeX expert who wants to publish his work as an e-book. - Needs basic direction and then figures out the rest on his own. - Plans to do a series with a glossary and often needs to reuse text blocks. - Needs some help in terms of book design, polishing, and graphics. - Loves to share work and collaborate with others, does not care about parts of the book being "stolen."
This book is for "Tina." - Professional self-publisher who is looking for additional ideas to improve her existing publishing process. - Looks for ways to establish herself as a brand and create a network of readers.
This book is for "Clara." - Wants to write a book about her profession but has no idea where to start.