Halal Branding

by Jonathan A.J. Wilson

Halal Branding is a culturally-centric approach to championing branded lived experiences and intersectionality. Professor Wilson offers a nuanced and fresh philosophical approach - packed with branding toolkits, practical advice and a touch of creative hip-hop/grunge flair, on how clusters of people, influenced by Muslims and Islam, can build authentic brands and profit from Prophethood.



■ It’s written by an expert who has worked in academia and industry for over 20 years

■ It’s for practitioners and academics

■ It’s an alternative approach to branding made for today, even if you aren’t in the Halal space

■ It’s packed with models and tool-kits that you can use

■ It’s written in an easy to digest way - blending facts and theories with practical examples, humour, poetry, infographics, and memes

Genres: Business

380 pages, Paperback

Published October 5, 2018

About the author

Professor Jonathan A.J. Wilson has spent over 20 years in industry and academia, specialising in what he calls the ABCDs of Business and Culture: Advertising, Branding, Communications, and Digital. He is a multi award-winning Academic and Partner of the London firm, Dragonfly Black.

Professor Wilson has published over 200 pieces of work and spoken at over 100 conferences across the globe. He has a BSc Chemistry degree, MBA in Business, PhD in Branding, and is Editor-in-Chief of the Journal of Islamic Marketing.

His work and opinions have received media coverage from Harvard Business Review, BBC, Forbes, Huffington Post, Thomson Reuters, The Economist, The Guardian, The Times, ITV, Sky News, RT, TRT World, KBS TV, The Drum, Nikkei Asian Review, and Astro Awani

Professor Wilson has worked internationally with a range of government, corporate, and university clients on projects in the following sectors: Halal, travel, tourism, education, technology, media, food, fashion, cosmetics, pharmaceuticals, finance, professional services, music, sports, identity, ethnicity, religion, Gen-Y, Gen-Z, and popular culture.

November 2018 saw the release of his book, Halal Branding, which was reviewed in Forbes.

Reviews

[Abu Kamdar · Rating 3 out of 5]

This book did not really cover the topics I hoped it would. It felt a bit too basic with too much fluff. It is a decent introduction to the topic, but did not provide enough knowledge to justify its length or price-tag.

[Farhana Bhuiyan · Rating 1 out of 5]

Not upto the mark

[Habib Noor · Rating 2 out of 5]

It has some good suggestions. I do think if the book would have given a bit more attention, it could be more enjoyable.