Viewership: The Video Marketing Formula to Get Millions of Views on YouTube

by Adam LoDolce

Your business needs a video marketing strategy, and without a viewership, your company will be leftbehind.View·er·ship (noun): A loyal audience of customers and prospects who consistently watch your brand’s video contentVIEWERSHIP is the perfect, compact read for anyone trying to market their brand or business inthe twenty-first century. Adam LoDolce, one of the world’s leading video marketing experts, will teachyou how to launch video content on YouTube in order to:You’ll learn the three-step formula to build your brand’s viewership so you can out-market yourcompetition in this new age of YouTube.PRAISE for Viewership"Entertaining...enjoyable...fascinating...a serious look at the methodology of building a successful YouTube channel.Mark Roberge, Senior Lecturer at Harvard Business School and Former CRO, Hubspot“VIEWERSHIP provides the roadmap and motivation needed to succeed on YouTube. It is required reading for every entrepreneur committed to marketing their business.”-Brian Dean, Founder of Backlinko"VIEWERSHIP succinctly explains how any business can utilize YouTube to grow their business quickly, and effectively."Clate Mask, CEO, and Founder of Infusionsoft“Before working with Adam, I only had 11,000 subscribers. Using a combination of paid advertising and organic reach, I now have over 150,000 loyal subscribers and it’s growing exponentially. Adam is a master at ethically hacking the YouTube algorithm.”Neil Patel, Founder of Neil Patel Digital“Adam's not just an expert, he's a visionary! Viewership introduces you to bold, inspiring, and actionable video marketing strategy. This is the must-read for any business owner looking to succeed on YouTube.”Bryan Caplan, National Speaker for Google's Get Your Business Online Program "Before working with Adam and his team, my channel was only getting about 1,000 views per month. After implementing the principles in this book, we're now averaging over 28,000 views per month. Follow his guidance, it works!"Ioanna Karelia, Founder of Performance Ground

183 pages, Kindle Edition

Published November 15, 2018

Reviews

[Ali · Rating 4 out of 5]

A treasury of actionable information to make videos that get watched
This book randomly popped up on my radar right when I had decided to do more videos for my business. I suspect it will be one of the highest returns on a $10 investment I've ever made. I highlighted it 157 times -- lotsa useful stuff here. Just the list of resources for transcribing videos, translating them, keyword insights, analytics and graphics would be worth the admission price.
But LoDolce also gives a comprehensive 3-step framework for creating a big audience to get your videos noticed, watched, and passed around. 1) Make REACHER videos: Researched, Authentic, with a Call to action, a Hook, Educational/Entertaining, and then Repeat. 2) Optimize the video for the platform. He gives 12 ways of doing that, e.g. optimizing length, headlines, video styles, and thumbnails. 3) Promote your videos, e.g. by reaching out to connectors & collaborators, and posting it to your blogs.
LoDolce has driven 50m views of his videos, so when he says worry less about the camera, more about the sound, and edit super-tight to maintain the audience's attention, I listen. In fact, I'm going to make a new video right now and implement some of what I just learned.
-- Ali Binazir, M.D., M.Phil., Happiness Engineer and author of The Tao of Dating: The Smart Woman's Guide to Being Absolutely Irresistible, the highest-rated dating book on Amazon for 4 years, and Should I Go to Medical School?: An Irreverent Guide to the Pros and Cons of a Career in Medicine