Marketing Sucks!

by Fred Janssen, Jon Anton, Natalie Petouhoff

Time-and-time again, great ideas become less effective, the marketing department's efficiency is diminished, there is the constant finger-pointing between sales and marketing, and presidents, CEOs, and others are frustrated over revenue goals that continue to go unmet. Marketing Sucks! (and Sales, Too!) captures the frustration felt by many parts of the organization when marketing and sales are not aligned. There is a better way. The authors write from direct experience. When your marketing and sales teams are aligned (on the same page) your bottom-line results will improve exponentially. These improved results can create a positive, perceptible shift in your company's finances and mood that will be valued in the boardroom, in the trenches, and ultimately, by your customer.

168 pages, Paperback

First published September 2, 2004