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Revenue Growth Platform: A strategic and tactical guidebook for securing growth
What are the best B2B companies doing differently to achieve growth? This is the primary question that you will get an answer to by reading Revenue Growth Platform.
Based on the authors’ 20+ years of personal experience from sales transformation projects, as well as their research and interviews, they now share both their strategic insights about business models and tactical ideas for improving and scaling marketing, sales and customer success.
By reading this book you will understand and be able to take action on the two main themes of the
How to shift the business model to achieve growth and increased profitsHow to multiply the efficiency of your sales, marketing and service organizationsIn Revenue Growth Platform you’ll find interviews of sales and marketing thought-leaders from companies Salesforce, Zuora, KONE, JohnsonControls, Smarp, Leadfeeder and Surf Air. Additionally you’ll hear about how companies like Rolls-Royce, Caterpillar, Xerox, Adobe, Cisco, and GE have shifted their business models.
REVIEWS
“This book will tell you how some of the most innovative companies in the world deal with their growth challenges”
Frank Van Der Vinden, EMEA Lead, Sales Productivity at Dropbox
“Business transformation is difficult and involves fundamental change to how organizations operate. This book shows you how it’s done!”
Jasmeet Singh, EVP and Global Head of Manufacturing at Infosys
Based on the authors’ 20+ years of personal experience from sales transformation projects, as well as their research and interviews, they now share both their strategic insights about business models and tactical ideas for improving and scaling marketing, sales and customer success.
By reading this book you will understand and be able to take action on the two main themes of the
How to shift the business model to achieve growth and increased profitsHow to multiply the efficiency of your sales, marketing and service organizationsIn Revenue Growth Platform you’ll find interviews of sales and marketing thought-leaders from companies Salesforce, Zuora, KONE, JohnsonControls, Smarp, Leadfeeder and Surf Air. Additionally you’ll hear about how companies like Rolls-Royce, Caterpillar, Xerox, Adobe, Cisco, and GE have shifted their business models.
REVIEWS
“This book will tell you how some of the most innovative companies in the world deal with their growth challenges”
Frank Van Der Vinden, EMEA Lead, Sales Productivity at Dropbox
“Business transformation is difficult and involves fundamental change to how organizations operate. This book shows you how it’s done!”
Jasmeet Singh, EVP and Global Head of Manufacturing at Infosys
150 pages, Kindle Edition
First published October 30, 2018
3 people are currently reading
6 people want to read
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Displaying 1 - 3 of 3 reviews
December 31, 2018
Sales methods and technology has been rapidly developing in recent years. I hadn't realised how much until I read this detailed and comprehensive overview of enterprise sales at the moment. Changes to sales partnerships, marketing, customer experience and developing technology are covered with strategic charts and guides to enable sales to get to the top level. Highly recommended for those companies that need to freshen and enhance their sales methodology to the cutting edge.
December 16, 2018
An easy to read, though comprehensive workbook for understanding the principles behind "outcome as a service" business model. Advice on what is needed, how to build your platform and ways to utilise technology in doing this. Writers offer practical model and work sheets for planning and implementing your own transformation. Bundled with case study interviews from different industries. Highly valued food for thoughts!
August 8, 2019
I would definitely recommend the book for every organizations focusing on improving their customer processes. I especially liked the customer segmentation guidelines - how to define where to focus your customer team resources on to maximize customer lifecycle value.
Displaying 1 - 3 of 3 reviews