Jump to ratings and reviews
Rate this book

Undue Arrogance #1

His Cocky Valet

Rate this book
Ash Harrington's life is out of control.

At twenty-three years old, he's suddenly the head of a multibillion dollar global corporation he is in no way equipped to run. His father is dying. His mother's run away. He's spent his entire adult life playing fast and loose with his life and his loves, but when he's dragged into a position of responsibility with the fate of the company on his shoulders, he goes spinning into freefall.

And Brand Forsythe is the only man to catch him.

Icy, detached, nearly twice Ash's age, the massive monolith of a British valet is impossible to deal with and like no servant Ash has ever met. Domineering and controlling, Brand quickly puts Ash's life in order.

And quickly takes Ash in hand.

Even if by day Ash has to project authority, leadership, and calm...by night he's discovering the breathless pleasure of giving up control. The shivering thrill of surrendering to Brand. The sweet taboo of being submissive to the man in even the smallest things. Ash can't quite understand why it feels so good to put himself in Brand Forsythe's capable, commanding hands.

He only knows, as he faces the hardest decisions of his life...the only thing that can save him is the love of his cocky valet.

Author's Note: If you're reading this, you likely know why this book exists. Bask in the petty, my darlings. Bask.

8 hours and 41 minutes

Audiobook

First published May 11, 2018

646 people are currently reading
1920 people want to read

About the author

Cole McCade

65 books1,532 followers
Slender. Angry. (Part) Asian.

Yeah, that about sums me up.

Hi. I’m Cole. Xen. Whatever you want to call me; both are true, and both are lies. My pen names are multitudes, my nicknames legion. Tall, bi/queer, introverted author of a brown-ish persuasion made up of various flavors of Black, Asian, and Native American. I’m cuter than Hello Kitty, more bitter than the blackest coffee, and able to trip over cats in a single half-asleep lurch; I’m what happens when a Broody Antihero and a Manic Pixie Dream Boy fight to the death, and someone builds a person from the scraps left behind. Beardless, I look like the uke in every yaoi manga in existence; bearded or not, I sound like Barry White. About half my time is spent as a corporate writer, and the other half riding a train of WTFery that sometimes results in a finished book. Romance, erotica, sci-fi, horror, paranormal; LGBTQIA and cishet; diverse settings and diverse characters from a diverse author.

Sometimes I shout about things on the internet. Usually intersectional feminism and marginalized voices, and whomever’s punching down in those directions today. Sometimes human sociology, the psychology of sex and gender, and my own gender non-conforming arse (he/him, by the way). Sometimes I get really mad at Stephen Hawking and nerd out all over the place about hairy black holes, and believe it or not, that’s not a terrible pun or even worse innuendo.

That’s it. I’m a huge dork. My humor’s so dry it could empty oceans. I’m a native Southerner from the New Orleans area with zero Southern accent; I’m a mess of multi-ethnic, multi-cultural, multi-lingual influences; I have two cats. I wake up at daft hours of the morning to go running. I crochet terrible, lumpy things that never really turn into anything. I’m older than you think I look. I’m much more shy than my fury makes me sound (signifying gods only know what, but probably nothing). Recently I decided, at 36, that I needed to restart my life and move cross-country, so I tossed 75% of my possessions in the trash and randomly trucked it to Seattle. I’m in love with books and music and technology, and they war with each other for dominance and sometimes come together in a beautiful confluence. Most of the physical books I own are strange, obscure, out of print, overseas imports, or any combination of the four. Most of the physical books I used to own were destroyed in Hurricane Katrina, and have been replaced with the infinite library on my Nook. My wallet has a dangerous attraction to anything with pages; it flirts and teases and gives its all, until there’s nothing left but emptiness and ruin.

There will always be things you don’t know, and I won’t tell.

But ask me late at night over live music in a seedy bar, and you might just get an honest answer.

...or you can poke me via:

* Email: blackmagic@blackmagicblues.com
* Twitter: @thisblackmagic
* Facebook: http://www.facebook.com/xen.cole
* Website & Blog: http://www.blackmagicblues.com
* Tumblr: http://thisblackmagic.tumblr.com/

And there's my Xen Sanders SFF / Horror profile:

https://www.goodreads.com/author/show...

Ratings & Reviews

What do you think?
Rate this book

Friends & Following

Create a free account to discover what your friends think of this book!

Community Reviews

5 stars
925 (25%)
4 stars
1,284 (35%)
3 stars
964 (26%)
2 stars
311 (8%)
1 star
120 (3%)
Displaying 1 - 30 of 622 reviews
Profile Image for Astra.
174 reviews421 followers
February 10, 2025
Ash lives with this thick dark cloud hanging over his life, stuffed with alcohol, sex, and now a business thrown into the mix that he has to keep afloat since his dad is sick. Then Brand steps into his life and becomes the ray of sunshine Ash needed. Now at first he may not seem like a ray of sunshine but trust me they get there. But it’s such a painful journey!! I wasn’t expecting that. That hurt 😭. There are so many heavy emotions that are expressed really well, like your feeling them along with Ash and Brand. The writing was gorgeous, the smut was hot, keep in mind their dynamic they got going on is not for everyone. In my opinion this story was just good all around. I really liked how their relationship progressed and that mix of enemies to lovers that contributed to it. The gentle moments they shared were everything!! And honestly hurt more than the angst at times. But now I need something sweet because my heart is bruised 🥲.

Profile Image for ~✡~Dαni(ela) ♥ ♂♂ love & semi-colons~✡~.
3,590 reviews1,133 followers
May 17, 2018
I definitely wanted to spend my money supporting **COCKY** rebellion!


As for this book, honestly, I'm not sure what to think.

The author threw this one together quickly, yet the writing was clean, a little overwrought maybe, but not bad.

This story is all about that instant connection, and I mean INSTANT. We're talking DAYS.

I love the idea of a possessive, older valet bending his young master to his will. I still have no idea how Brand knew so much about running a multi-dollar business and redlining contracts.

I've done the latter, and let me tell you, it ain't easy. And I came at it with a doctorate and training, but Brand hadn't gone to college and had worked as an all-purpose personal assistant his entire life.

But whatever. Brand is a demon!



The sex was pretty scorching if a bit flowery (the descriptions, that is). This isn't really a BDSM story (no scenes, whips, ropes). It's more about the D/s power dynamic in all things. Brand wants Ash to rely on him for everything; he wants Ash to give up all control. Like literally, he gets angry because Ash pushes the elevator button by himself. The relationship boundaries weren't really well-defined.

The main plot line regarding Ash's father dying from bone cancer was essentially dropped, at least as far as the dad's health was concerned. There was one line in the epilogue about the dad, but blink and you'll miss it.

Ash was way more concerned about Brand.

Also, I didn't understand why Ash's mom came? Because she served no purpose except to talk about the red string of fate or something.

Closer to 2.5, rounding up because cocky valets rock!
Profile Image for Nicola.
1,390 reviews287 followers
May 15, 2018
4.5 stars.

So #cockygate happened, romancelandia is rightly pissed off and in the name of sticking two fingers up at a certain author and her nefarious actions, His Cocky Valet was born.

description It was, after all, part of his job to see to all aspects of his Master’s well-being.”

description

Steamy and sexy with a side-serving of kink and plenty of heart and emotion, we’re treated to two men who are seemingly polar opposites and who waste no time in acting on the spark zipping between them—American playboy billionaire, Ashton Harrington and his new, older and very-British valet, Brand Forsythe.

description Since male attention is the distraction you desire, I shall oblige.”

Sometimes appearances can be deliciously deceiving and as Ash and Brand become closer, who actually needs who does bring some surprises as the story unfolds. They have an intimacy that is spectacular to watch and from the amusing verbal-sparring and erotic moments, to those which are more touching along with prose which holds the author’s lyrical writing-style, this book has reminded me of the many reasons I first fell in love with Cole McCade’s writing back in 2014.

description Ask, and I shall give you everything you desire.”

There was one aspect that felt left a little unanswered, but that may simply be me being overly critical having read so many of the authors books and knowing how he ensures no loose threads are left in his stories. These men may have been a surprise conception—McCade has made no secret that he was feeling petty and angered and his afterword that delves deeper into this is superb—but His Cocky Valet is proof that some things are the finest of accidents. I devoured pretty much in one sitting and if you’re a lover of a sexy M/M read, I highly recommend.

description Suddenly, somehow…The world felt right.”

description
Profile Image for Rain.
2,592 reviews21 followers
October 12, 2024
Ash Harrington (20s) is the sudden heir of a multi billion dollar enterprise when his father falls unexpectedly ill. He is is a promiscuous playboy, and has no clue how to run a business.

Brand Forsythe (40s) has been a valet his entire life. He is perpetually over-prepared, confident, and willing to assist with most anything.

Ash's friend from boarding school recommends Forsythe to help Ash, and the rest is history.

“Young Master,” Brand said, as he drew him up and into the touch of claiming lips, “Ask, and I shall give you everything you desire.”

20 year age gap
D/s feel to the story
Funny and charming
Sexy and hot
No condoms
Surprisingly emotional
HEA

Ash sagged against the elevator wall, writhing between it and Brand, hands curling helplessly against the polished steel as he cried out in low, erotic, breathless sounds that whispered as much of fear as of pleasure, as much of protest as of plea. Those were the sounds of someone confused, violated, inundated in pleasure and yet entirely distressed by it.

The author’s afterward deserves five stars. Joel Leslie narrates the hell out of the audiobook.
Profile Image for Drusilla.
1,073 reviews430 followers
January 28, 2025
Yes, I rate this much higher than I should, and yes, I don't give a fuck.
I am simply amazed again by the author's writing style. I just love it. And even if the first half of the book is a bit boring and it gets a bit fairytale-like later on, I just can't help it.
The beginning of the book is a bit slow, or rather there is no real plot, oh what am I saying, basically there is quite little plot overall. In retrospect, however, I have to say that it was good that the first half was a bit slow, because it gave me enough time to really get involved with the characters.
I think if it had been shorter, the intense scenes between Ash and Brand might not have come across as well. But this way, I feel like I was really immersed and could understand every nuance perfectly.
And these intense scenes ... holy mother of kink, that tickled whole new areas of my brain in the best way. To say it was hot would be an outrageous understatement.
Please be warned, this really isn't for every reader. It is very special indeed.
How do you describe this without giving too much away ... it's Daddy/boy and Dom/sub but at the same time not at all like that. Ash and Brand don't fit into these categories, nor is their language in any way adapted to them.
It's much more intense than anything I've ever read in the sense of these kinks. It is absolute dominance and absolute submission with perfect caring.
It's about feeling safe and secure, caring down to the last detail and a dynamic that doesn't need special words and doesn't put any of the characters into roles.
It is perfection. And I'm afraid I'm now ruined for any “normal” D/b, D/s dynamic.

Phew, geez, I'm all sweaty from just finding the right words to express halfway what I felt while reading.
In any case, I wouldn't necessarily classify this book as a romance. There is a bit of romance only at the very end and probably in the sequel. Otherwise, this book is full of pain, sadness, illness, tears and insecurities.

“Ah—” he gasped, ragged and low. “It hurts…Brand, it hurts…”
That admission only made Brand clutch him tighter, silent save for the subtle rough draw of his breaths, but his cock swelled and throbbed in a harsh, straining jerk inside Ash, making him cry out as it moved inside him, dragging against his stretched and swollen and torn and aching insides.
🖤🤤🫣🤤🫣🤤🖤 … you have been warned ...

Finally, a thousand thanks to the author for his, as always, wonderful forewords and afterwords, which make the book so much better to understand.



✨✨✨✨✨✨✨✨✨✨

Minor spoilers probably ahead

✨✨✨✨✨✨✨✨✨✨


Content warnings: alcohol consumption, sex between boss and employee, father with bone cancer, time spent in a hospice, car accident involving one of the MCs, lots of tears, an addiction-based relationship - consenting codependency
Cheating between MCs: No
Other person drama: No
Breakup: No
Kinks: dominance, caring, submission, cock too big, no condom (those who know the author know why this is so, it's not the deliberate skipping of safety), pain and overstimulation, semi-public sex
Profile Image for Martin.
807 reviews601 followers
November 23, 2022
You know, there are some books that are instant favorites because one or two of the characters are just so awesome that you immediately fall in love with them.

Brand Forsythe is one of them for me.

It took me a little while to realize that no, this book will not turn into a dom/sub scenario with Brand in a leather outfit wielding a whip in the bedroom. Although, it's not too far off either. Their relationship is very unusual for me, to say the least.

He does come off as a bit of a dominant man when he introduces himself to Ash, but he's actually a deeply loyal soul looking for purpose and a place to belong.

Ash Harrington is the heir of a multi billion dollar enterprise, Harrington Steele, after his father was diagnosed with a terminal illness and handed over his CEO role to his son - who is only known for his partying and promiscuous ways.

Thinking he would have years to prepare himself, Ash has to see his father fall into a coma and being taken to a hospice, waiting to pass.

Suddenly sitting in the CEO's chair without any clue of the business and stakeholders breathing down his neck telling him how to run things, he's floating and simply scared.

Suddenly, Brand Forsythe appears in his life. Recommended by a friend of Ash's from Boarding school, Forsythe is looking for a new job as a valet - the only kind of work Forsythe has known (there's a dramatic backstory as to why he has become a valet, which is a rather unusual profession in our modern times).

Forsythe doesn't give Ash much time to think and simply takes 'his young master's' life into his own hands, dressing him to the nines, explaining the basics of business and how to organize appointments with business contacts, how to read complicated shipping documents and understand international trade contracts. Forsythe becomes somewhat of a teacher AND a personal assistant.

When it becomes clear that Ash has some insecurities that lead to him looking for mindless one night stands (which are sadly a welcome topic in the tabloids), Forsythe crosses a line and offers himself as a safe way to let off sexual steam at home so he doesn't need to chase male socialites who only want to be in the public spotlight.

Ashton is shocked, accusing Forsythe of misunderstanding his roles as that of a 'concubine'. However, later he does slip into Forsythe's bed at night just to be held and feel safe in a world that is turning more and more upside down for Ash.

Both men have very multi-layered emotions, it's gorgeous to see them digest their feelings to make sense of things.

The biggest elephant in the room is -of course- the fact that Brand is on Ash's payroll, so no matter their real feelings, the situation is unprofessional and needs to be resolved.

BUT, as you can probably tell already, there is a great deal of kink involved in their relationship. It's actually one of the most kink-driven books I've read in a long time, so the second half of the story was quite an adventure for me.

The age gap of nearly 20 years is delicious and downright hot. No idea why a valet like Forsythe would have a trained muscle body, but OMG I do not mind!!

The resolution of the story was meaningful and sweet - and it did make sense given the special circumstances of these two men. Don't expect a standard HEA here.

It'll take a while for me to get the idea of a hunky personal servant out of my head, by the way, LOL.

Also, the author's style is simply beautiful. It's definitely high quality writing.

4.5 stars (I would give 5 stars to this amazing story, but the kink factor was so dominant at times that it unsettled me a bit)
Profile Image for True Loveislovereview.
2,861 reviews1 follower
May 15, 2018
5+++ Ghaawd I found me an author who I put directly on my top list!

A fantastic written roller coaster. Amazing way of putting light at issues and behavior.
I loved the dynamic between Ashton and Brand.
Brand sharp as a knife has to knead Ashton into his new job... running a billion dollar company.
Ashton swallowed by his new life needs a strong helping hand.

Written in a fast pace, it glued me to my chair, I was somewhat breathless ...

Superior writing style.. I just love the way of observation and how this is put down in beautiful sentences. The hurt, the emotions, all the intense feelings.

The developing was just extremely well done. Developing an amazingly captivating story in a consuming bubble.... how is that possible... well it is! I loooved the strong bubble they were in.

At some point.. my heart... weeping... yearning... my breath just... stopped
Intimate and vulnerable... the urge... the need.

Powerful sentences which grabbed me by my heart
Addictive kind of writing I couldn't get enough!! Intense to the bone!

When two streams are getting one there is a strong wave!! And oh my there was a wave <3

Kindly received an arc from the author.

- This story is a statement against the dumbest move ever in 'the land of writing'... a trademark to the extremely common English word #cocky by a certain author.
After that action that same author was bullying other authors with legal threats -
Profile Image for Monique.
499 reviews243 followers
February 11, 2021
4,5 'I need Brand Forsythe in my life!' stars

“Young Master,” Brand said, as he drew him up and into the touch of claiming lips, “Ask, and I shall give you everything you desire.”

This one was my first book by Cole McCade and I just want to bang my head against the wall for not picking up his books earlier. What the hell was I thinking??

Anyway, this book was a delightful surprise. I knew it was written as a part of #cockygate so I expected a light entertaining story. But what I got was a delicious dark chocolate treat with a brandy liquid filling. Damn, now I wanna eat pralines 😋

His Cocky Valet was so much more than just smut. Yes, it was smut, and yes it was very OTT often (I mean, Brand was entirely too perfect even for romanceland standards) but it was also emotional and serious and a little bit heartbreaking. And the most importantly, smut was written so incredibly good. It was dirty, yes but also kind of lyrical (?). Gosh, I suck at explaining! Ok, let's try with another metaphor. Something like that toe-curling pleasureable feeling of writhing naked on satin sheets.

That feeling of being weak and yet not afraid; of being overpowered and so entirely overwhelmed. It shot through Ash in warm, sighing sparks, until he felt as though he were flesh stitched from fireflies—and each slow, plying caress of Brand’s lips made the light inside him burn, until he was all warmth and melting softness to that firm and dominating touch.

Now you see what I meant? So beautifully depraved. One more...
Ash sagged against the elevator wall, writhing between it and Brand, hands curling helplessly against the polished steel as he cried out in low, erotic, breathless sounds that whispered as much of fear as of pleasure, as much of protest as of plea. Those were the sounds of someone confused, violated, inundated in pleasure and yet entirely distressed by it.

I totally fell in love (probably more in lust) with Brand and Ash's relationship. Not exactly daddy kink but the dynamic was somehow similar.

“I want you to be dependent on me. I want you to need me until you are helpless without me. I want you to want me to control you.”

Yes, it was off the charts 🔥🔥🔥🔥🔥

“Please,” he begged. “It…it feels like you’re punishing me, please…”
A low, deep rumble spilled past Brand’s lips, so bestial for the cool, perfectly cultured man, as if it had been torn from him in a moment of lost control. He turned his head, mouth brushing Ash’s ear, breaths hot as a predator’s against his skin.
“Who says I am not?” he murmured.

*************************************
“Did I not say you are to do as you are told?”
He tightened his grip just enough, then—just enough to make Ash rise up on his toes with a cry. “Y-yes!”
“And you did not.”
“I…I…” Ash was nearly sobbing in his harsh, gasping breaths, rolling his hips into Brand’s touch. “I’m…I’m
sorry…”
“Not yet, my young Master.”

Ok, I have to stop with the quotes but there are seriously so many amazing ones. As for why this isn't 5 stars. This book is one-part pure smut and one-part a very emotional romance with heavy and serious topics , however, these two halves didn't exactly mixed smoothly together. The story was too heavy for smut only, and kind of too quickly resolved for the seriousness of the side stories.

But apart from that, I adored Ash and Brand's journey towards HEA and I highly recommend the bonus epilogue His Cocky Valet: After Story because it's simply perfect!

“You’re almost lovable,” he admitted shyly.
Brand stilled, his scowl easing. Darkened green eyes locked on Ash, the curl of his hands turning possessive. “Almost?” he repeated softly.
“Entirely,” Ash corrected.
Profile Image for Sabrina.
594 reviews265 followers
August 18, 2018
3.7/5 stars.

I seriously didn’t know what to expect from this book.
And it was definitely not this.

I’m in the mood of reading m/m romance and I’m not regretting it, not even one bit.
Every book is turning out great. Some better them others, but I didn’t read one yet that I hate so I’m felling completely luck. Hope this luck doesn’t go away so fast.

“That man wasn’t a demon.
He was the fucking devil”





This book got me completely surprise. I didn’t expected to liked has much has I did. And I sure has hell didn’t though that I would feel so many emotions with such a short book.

I really liked this couple and how it didn’t have so much drama and angst. Because my poor heart can’t take too much. I have been left almost broken by the amount of books that made me feel nothing but angst, even though a lot of them paid off.

The writing was great, And I absolutely love when I get to see both POV in a romance.
It get’s way more realistic that way.
Profile Image for Gerbera_Reads.
1,695 reviews155 followers
May 17, 2018
5 stars!

I can say that I loved this book but at the same time I struggled a little with certain parts of it because I tried to understand the nature of the relationship that Brand and Ashton had. The language was so compelling that the story and characters kept drawing me in, it was like it was hard to put it down but if I didn't it gave me a slight headache from the sheer enormity of their feelings. I have never read a book like this before. It gave me lots of food for thoughts!

Ashton, a young and carefree heir to steel empire, is thrown head first into the business when his father gets too sick to continue. He flounders badly. It felt like he was a little birlinn without paddles in a great sea storm tossed whichever way and with no sense of direction.

Then comes Brand, stoic and unbending, undeniably British and upper stiff-lipped. One could speculate that this is an unlikely pairing, so different but, as they say, opposites do attract. Even though they were on the opposite side of spectrum character wise they wanted the same - Ashton longed to give up control and feel safe while Brand craved to be needed and be in control.

When Brand explained what he wanted I was taken a little aback but then I thought about it, and so long as it suited them both and they were happy and it was consensual, I was good. Ashton did entertain some doubts and, heck, I had doubts about how it was going to work. I mean I have never heard of this kind of dependency and it didn't sound too healthy to me but the way they interacted made it look like two puzzle pieces fitting to complete the entire puzzle.

The S*E*X between them was phenomenal, the depth of feelings and emotions incredible and I loved every page, the language was bold and entrancing. It was something else. The inner monologues of both Brand and Ash went hand in hand with descriptions of physical connection and cravings they both shared. I don't pretend to understand how it works in terms of rough but when it suits them both, I admire their ability to express it.

I love strong characters and those who submit to them and are not ashamed to ask for what they want and need. It takes a lot of strength to do that but I think until Brand came along Ash himself did not know what he needed that's why he blundered so much. The epilogue was sweet and full of sarcastic humor. I enjoyed their teasing banter and progression of their relationship. I am happy for Ash and Brand. This is one heck of a series and I can't wait to read the next book! It was sooo good. I highly recommend it!
Profile Image for Courtney Bassett.
801 reviews195 followers
September 10, 2021
Sooooo close to five stars.

I bought this because it was delightfully petty, had a great cover, and I was intrigued by the premise. I was surprised to actually get a full-length, well-written book with intelligence and character development. Plus an EPIC smackdown in a note at the end about the whole #cockygate thing.

Here’s where it both delighted me and let me down. I’m not sure I’ve ever run across a book with this exact dynamic (spoiler alert!) that’s somewhere between master/slave and daddy/boy. The valet/Dom called it “willing helplessness," and told the boy he’d be punished for doing anything on his own without permission. He got punished for pushing an elevator button, for God’s sake, and it was HOT.

My disappointment lies not in that dynamic, but in not getting much page time to explore it. They don’t agree to have that kind of relationship until probably 70% in, and we get just a couple of glimpses of what it’s like before Things Happen that have to be dealt with that take the focus almost entirely away from that. Sure, Brand is still strong and protective, but I feel like I missed out on really seeing how a unique relationship like that would play out over time.
Profile Image for Eugenia.
1,908 reviews319 followers
May 30, 2018
Sexy and Cocky!

I loved reading this “come at me” title from Cole McCade. Yes, this was written in response to whatshername’s trademarking of the word COCKY.

For how quickly he churned this out, this was a fantastic read. A young man, not ready to fill his dad’s corporate shoes. A valet in his 40’s with need to control. Together, they form an instant connection...one of need on both parts.

Although the timeline for the depth of their need was scandalously fast, it didn’t feel rushed within the confines of the book. There was great tension between the two. And can I say how sexy McCade can make a fully clothed and gloved valet undressing his younger charge? HOT!!!

I loved Ash and Brand together....they worked! The millionaire brat and the cocky valet.

There was a back story that worked as a vehicle to bring these two together. Dying father, etc.

One thing that stood out for me, however, was the lack of any kind of discussion about protection. Condoms were never brought up. Lube was used. So I’m left thinking that bare was the way it went. I’ve no problem with this, just with the fact that it was not discussed AT ALL. Come on. Ash was a well-known tabloid playboy. Shouldn’t Brand be concerned?

A valet is always prepared. This was his motto. Perhaps this didn’t include condoms.

Anyway, aside from that, I loved this book. Sexy sex. Cocky banter. Enjoy!

Oh, there’s a great letter at the end from the author talking about whatshermane!
Profile Image for ~nikki the recovering book addict.
1,248 reviews2 followers
May 13, 2018
5 stars for #cockygate!!

I originally saw the #cockygate on Twitter last week and couldn’t believe the arrogance of the author. Sorry, I don’t even know your name (hah!! take that!! 😝) and when this book was released as satire for said #cockygate hubris, I got it on KU immediately and proceeded to read it.

In all honesty, I would have plowed through this even if it was bad, just as a support for this amazing author that’s taking a stand. But I shouldn’t have worried. The book was great! You couldn’t tell it was written in five days. There were no errors I could see, which says a lot for the quality of this author. Some books which have dozens of proofreaders still come back with grammatical errors and spelling errors and just... errors!! 🙈

So already, this Cole McCade author is twice elevated in my eyes. And then the story, well, it was two chapters in before I realised it was an age-gap romance. No, no, I have no problem with that. Except, somehow I expected it to have some daddy kink. Nope, it didn’t. It was more Dom/sub but not really. I don’t know how to explain it! You just have to read it!

Some elements were quite dramatised so I did raise my eyebrows in disbelief. But I suppose if it was meant as satire, it works well. I won’t spoil it for you 😬

And while the title is indicative of the valet being cocky, it wasn’t the swaggering kind of cocky. I would say he was more authoritative than cocky. Classic Dom confidence. And Ash... it would have been so easy to write a character like him that was seen as weak and useless, with all his crying and such. But Mr McCade manages to keep him on the edge of that but never quite pushing him into the category.

So, 5 stars for a well written satirical piece in resistance of a crazed bully. Crazed because, if she thinks she can actually enforce a trademark and word mark of a common word, she’s clearly lost her marbles! It’s not gonna happen! Especially not with Mr McCade at the helm.
Profile Image for Erth.
4,624 reviews
January 14, 2021
I read this as slowly as I could manage, but according to my stats I didn't finish another of the books I'm reading before I was too caught up in emotional floodwaters to stop, clinging desperately from word to word, trusting I'd land somewhere good. Trust paid off; though my heart's battered and overfull, I'm grateful for the experience. I've never read a more personal, intensely sweet love story. Brand and Ash define what they want and need from each other as they go, as we all do in reality with our desires even if we use labels that are too big or not perfect.

His Cocky Valet is not just excellent, but was written fast, like crazy-fast, which YOU CANNOT TELL.

I mean. The sheer talent here is just stunning.

Written out of justifiable outrage over #CockyGate, in stunningly few days - I watched the process via the author's Twitter, captivated and nonplussed - here is this utterly lovely story. It doesn't matter that the stupid trademark nonsense died as this hit the market. It only matters that the author took something petty and made art. And we get to share it.
Profile Image for Cadiva.
4,000 reviews438 followers
May 17, 2018
The best response to censorship atempts is a good story

I love this book. I love everything about this book. From the fact it took about a week to write, that it's a fantastically written exploration of the control kink in its own right, that it's hot and emotional and a straight up good story.

That it pokes a finger at the arrogance of a particular person I shall leave unnamed who failed miserably at trying to censor and manipulate an entire genre is only icing on the cake.

It's not perfect, it could have done with a wee bit more chance for the characters to develop their relationship, everything happens rather quickly but hey, sometimes, lust and love comes like that!

But ultimately it's a triumphant up yours and I love the cocky author as much as I love his cocky valet.
Profile Image for james .
1,112 reviews5,928 followers
dnf
February 23, 2023
dnf on chapter five. he should have fired him
Profile Image for Ele.
1,319 reviews40 followers
May 16, 2018
*3.5*

Not a book without faults but still one I enjoyed a lot. Insta love, check. Suspension of disbelief, check. Somewhat purplish prose, check.

But it was different and fresh and the relationship dynamics unlike anything I have ever read. I'd read something else by this author, for sure.
Profile Image for Nelly S..
675 reviews169 followers
April 29, 2022
(age gap, D/s, opposites attract, boss/assistant, class difference, hurt/comfort)

“Brand was not whole unless he was shepherd to a lamb, and right now every soft and tender and vulnerable thing about Ashton Harrington was begging for Brand to protect him, possess him, do for him so that he might never need do for himself again. That hungry thing inside Brand needed someone to depend on him. He’d never wholly understood it—if it was about care or about control or about something else.”

I’ve had His Cocky Valet on my kindle for ages and regret waiting so long to read it. I had no expectations going in but it turned out to be an absolute gem! I’m normally not a fan of D/s kink, but it’s treated exquisitely here. What I love is that the emotional component of the D/s relationship is given in-depth attention without sacrificing the steaminess of the relationship.

Ashton Harrington is the twenty-three-year-old CEO of a multibillion-dollar global corporation. Inexperienced and unprepared, he’s been thrust into the role abruptly as his father lies in a coma dying of cancer. He’s led the carefree life of a rich, spoiled brat who parties hard and sleeps around without compunction. But he’s actually an introspective and thoughtful guy underneath his feckless facade.

Brand Forsythe is an impeccably dressed and scarily efficient British valet. Forty-one-years old, he’s worldly and handsome. He’s the ultimate valet—exceedingly correct, with an imperturbable countenance and intimidating. But he stands out in one vital way: he’s cocky and bossy in a polite way that still manages to drip superciliousness.

Plot
Newly thrust into the CEO role, Ashton needs a personal assistant to help him navigate treacherous corporate waters. He’s panicking about his father’s illness—which his father had kept secret—and his complete ignorance about running a global corporation. Brand is recommended to Ashton by his best friend and Ashton hires him even though they get off to a rocky start during his interview.

Romance
Ashton and Brand have sex for the first time only three days after meeting, yet their relationship proceeds to develop in a meaningful way. It is by no means a typical case of insta-lust. They both have experience with loss. Brand lost his parents in a car accident when he was eight, and Ashton is dealing with the impending loss of his father. Brand’s empathy while Ashton is dealing with his father’s illness is juxtaposed against his typical stiff, formal manner.

Ashton is naturally insecure and needy. He feels useless and adrift since his entire identity rests on being Calvin Harrington’s son. Brand fills this emotional void with his strong reassuring presence and competence; he also takes care of and anticipates Ashton’s every need, both professionally and personally. And on the flip side, Brand loves to take care of people; his deepest desire is to take care of someone and have that person dependent on him. Brand’s devotion to Ashton and Ashton’s surrender of control to Brand in his personal life unfolds in a natural manner.

Highlights
• Ashton’s realization that he craves the freedom of relinquishing control.
“I do like it…how it feels,” he admitted, barely able to manage a shaking whisper. “When you take control away from me. And I’m just…small, next to you. Helpless. To everything. To you.”

• The moment Brand articulates his personal desires.
“I want you to be dependent on me. I want you to need me until you are helpless without me. I want you to want me to control you.”

• Sweet, tender moments.
“And Brand was content to stay like this, so long as he had his young Master safe in his arms. He couldn’t protect him from what was to come, or shield him from the pain it would cause. But he could at least give him shelter and solace, if nothing else.”

• Their teasing, playful banter.
“You frightened me near to death, young Master.”
“I promise it wasn’t on purpose. This time.”
“Unrepentant brat.”
“Oversized asshole.”


• Smutty good times.
“Every thrust slammed him into the desk; every deep surge of Brand’s cock pushed at him from inside until he could feel it, ridged against his belly where he pressed against the desk; every punishing crash of that hand against his ass made his cock jerk until he was dripping, painfully hard, nearly sobbing for release but his sensitive flesh refusing to let him come again so soon.”
Profile Image for Chris.
2,070 reviews
May 24, 2018
I really enjoyed this ! Ash was falling apart and spiraling out of control. Along come Brand - the arrogant “cocky” valet who helps him put his world back into order. This was a fun, easy read with a very strong message from the author at the end 😊 very enjoyable
Profile Image for S.J. Himes.
Author 20 books1,458 followers
May 14, 2018
Stellar

Broke me. Turned me on. Made me cry and rage and laugh and smile. I have a new fav author. Well done.
Profile Image for Ami.
6,245 reviews489 followers
May 31, 2018
3.5 stars

As I said in my comment, I've been wanting to read books by Cole McCade but none of the previous books have blurbs that appeal to me until now. ALTHOUGH, this also ended up as a (nice) surprise.

I guess, when I read the "warning" in the book, I was expecting a story that fell into the D/s trope. But this definitely has MORE FEELS than usual ... as Ash struggles with his new job as the CEO of his father's empire, finding out his Dad has cancer, and not knowing where he stands in the whole boss/employee status with Brand.

It has a good hurt/comfort ... The only thing I didn't enjoy was the quick timeline, no matter the explanation about serendipity or red thread of fate. I always prefer slow burn. Always. And the answer to Ash's father's critical condition felt like a "fantasy" rather than realistic. But hey, this is fiction after all :)
Profile Image for Nemo ☠️ .
955 reviews494 followers
October 4, 2018
(DNF at 33%)

just not feeling it, lads... it was as though the author attempted to put regency british dynamics into modern-day america and it just did not work At All. brand’s name also really irritates me, because it’s just so incredibly american even though he’s supposed to be British™™™™
Profile Image for ♡ cal ♡.
764 reviews348 followers
December 13, 2020
I kinda enjoyed this as a whole but McCade's writing style makes me want to sleep of several times. This author's writing is not for me...
Profile Image for Monica Vidal.
794 reviews73 followers
May 15, 2018
I always feel bad when I DNF something, mostly because it makes me feel like a failure. Specially when a book has so many 5 stars review, like this one. I bought it manly because of the #cockygate scandal and also because I was genuinely surprised that the author could write a full length book in pretty much a week!

Yeah that didn’t go well for me tho. Thing is, I’m not a native English speaker tho I consider myself very fluent in the language. I’ve been reading books in English for the past 10 years and almost never I get stuck in a story because I don’t understand something. Focus on almost never, because this is one of the cases where it happened. See, for the most part I had to keep going to the dictionary because there were too many words I didn’t understand. Too many adverbs, too detailed description things and every time I had to check the dictionary, it threw me off the story a little bit. In the end, I gave up on it. Life’s too short, right?!

Plus, the fact that I had to keep looking for the meaning of words, made me feel stupid. And there are already a lot of things that make me feel stupid, I don’t need my books to do that too. Sorry, but this one was not for me.
Profile Image for Ariana  (mostly offline).
1,683 reviews97 followers
December 21, 2018
This was different.

It started out quite good (harmless) fun and a bit tongue-in-cheek, but then in the second half of the book, it suddenly became clear what this book was all about.

A very particular kind of relationship.
One I found really hard to get my head around. It is not a taboo theme or anything really kinky (Well, there is a little bit of kink but that was more fun than anything else!) and it is not horrible or anything else off-putting.

In many ways I enjoyed the interactions between 42-year old Brand (the valet) and much younger Ash (we're talking about 20 years here). I loved the dichotomy between them: old/young, a mountain of man/ a slight and much smaller guy, strong/'weak', competent/confused, etc etc. That really turned my crank. The sex scenes are incredibly intense and beautifully written, the emotions are deep and the author makes sure we understand, why this kind of relationship is right for both men.

On a personal level, I find the thought extremely claustrophobic. Although I can see the 'appeal of it' to some extent, total co-dependency doesn't sound healthy to me. Whilst being waited on hand and foot sounds kind of lovely up to some point, I draw the line at

Tbh rating wasn't easy. The writing is superb, but I was left with a slightly uncomfortable feeling in my tummy. Probably 3,5 stars are more accurate, but then ...
... the book did catch my interest in a bi g way and I am still thinking about it.

Need to read the free novella following this now!
Displaying 1 - 30 of 622 reviews

Can't find what you're looking for?

Get help and learn more about the design.