Fashion Journalism

by Julie Bradford

This comprehensively revised and updated second edition of Fashion Journalism examines the vast changes within the industry and asks what they mean for the status, practices, and values of journalism worldwide. Providing first-hand guidance on how to report on fashion effectively and responsibly, this authoritative text covers everything from ideas generation to writing news and features, video production, podcasting, and styling, including advice on how to stay legally and ethically safe while doing so. The book takes in all types of fashion content – from journalism to branded content, and from individual content creation to editorial for fashion brands. It explores their common practices and priorities, while examining journalists’ claim to special status compared to other content producers. In conjunction with expanded theory and research, the book includes interviews with journalists, editors, bloggers, filmmakers, PRs, and brand content producers from the UK, the US, China, and the Middle East to offer all a student or trainee needs to know to excel in fashion journalism.

Genres: Fashion

336 pages, Hardcover

First published April 12, 2013

Reviews

[lib jade · Rating 5 out of 5]

SO helpful

[christine · Rating 5 out of 5]

Read a PDF copy of the book because I'm broke, and I'm so glad I did because I would've wasted at least three highlighters with this one.

It's a really good introductory book to the world of fashion journalism. As a student journalist, I'm also glad to see that the book gave basic knowledge when it comes to news and feature writing.

It also delved into the styling and photography part of the career. It talked a lot about the process of both writing and styling, including ways to connect with PRs, sourcing interviewees, protecting yourself from a libel case, etc. It also has a glossary in the end in which you can familiarize the words you may have forgotten while reading through the book.

Overall, 5/5.

[Sunna Coleman · Rating 5 out of 5]

Gives you all round knowledge of the industry and exactly how it works

[Faith Katunga · Rating 3 out of 5]

It gives a lot of information but nothing groundbreaking

[Miriam · Rating 3 out of 5]

So while I was searching for a couple of textbooks in my university library I stumbled across this little gem of non-fiction, and looking
This book is set out in chapters that as far as I can tell are set up in report form which makes them really easy to read. For example if you see the a subtitle about a topic you don't need to know about you can skip to the next one with out starting to read about it. I personally read the majority of topics unless I had already covered them in class. This book is definitely an eye opener into the word of Fashion Journalism, and there are plenty of extra reading lists at the end of each chapter if you want to know more which I found really useful and am going to make use of before I leave for the summer.