Fairly interesting book about the great importance of coming up with suitable values that will serve to drive your organisation in the direction it should be going, as well as about how to implement these values trough the personal development/transformation of the leaders and employees, as well as about how to align the company's structures with these values.
The book is a bit repetitive, which might make sense for the purpose of wanting to really hammer home the message, but which makes the reading of some parts of the book a bit dull. I'm also a bit sceptical towards the author's (explicitly) basing a lot of his theory on "Vedic philosophical/spiritual tradition"; There's a lot of talk about "the soul", which I think I could have had forbearance with if it wasn't for authors definition of it in the following terms:
"Your soul is a field of conscious awareness that exists beyond space and time in the energetic realm of the quantum energy field."
This quote is just plain embarrassing and I doubt that the author himself knows what this is supposed to mean (I also doubt that he has the right qualifications to make this kind of statement about "quantum energy fields").
On the positive note, the author seems to have quite a lot of experience (both practical and research based) when it comes to working with company cultures, and a lot of the material in the book is quite interesting. However, I don't really see the point of slightly butchering Maslow's hierarchy of needs model in order to create a new model of needs (or "consciousness" as the author is referring to it as). I guess having your own model, based on Maslow's model, is felt to be a bit more sexy as compared to just using the existing one, but I might be overly harsh here.
I'm currently involved in a writing project that has to do with this book, so I might update this review and make it a bit more lengthy/informational later (I might also be too lazy to do that, so don't hold your breath...).
Maybe this sounded like a complete trashing of this book, but the book is actually quite informative and interesting - It's just that I hold quite strong opinions when it comes to authors straying into the "spiritual" realm (a.k.a. "not-actually-knowing-what-they-are-talking-about-but-it-sounds-good-in the-ears-of-the-spiritually-inclined-and-not-very-reasons-demanding-people-realm").
Recommended reading for anyone interested in understanding the importance of company culture, how it works, and how it can be measured and improved!