Lean Product Lifecycle, The: A Playbook For Making Products People Want

by Tendayi Viki, Craig Strong, Sonja Kresojevic

The Lean Product Lifecycle is a playbook that provides frameworks, methods and tools to develop innovative new products and business models, while managing your core portfolio.

Follow the 6 key phases of a product’s life - idea, explore, validate, grow, sustain and retire – and discover how to develop products according to their life stage and ensure the right investment for each.. For each stage there is a step-by-step guide of product development best practices using examples and case studies from several companies and start-ups. Using the tools and templates in this book, you’ll be able

Take a new product from idea to scale within a market. Understand the difference between executing on products that are already successful in the market and searching for profitable business models for new products. Use the right tools and methods for validating new products ideas and business models. Understand how to manage mature products and retire old products using lean innovation principles. Discover how lessons from lean start-ups can transform your business. The full text downloaded to your computer

With eBooks you

search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.

Upon purchase, you'll gain instant access to this eBook.

Time limit

The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

260 pages, Kindle Edition

Published November 21, 2018

Reviews

[Tracy Stanley · Rating 5 out of 5]

This practical book is written for you if you manage or deliver products within a start-up or an established company. It is also targeted at those budding intrapreneurs who want to spark innovation in their company. The book structure follows the process of idea generation and exploration, then validation, growing the idea, sustaining and retiring. Through the process, activities are described in a helpful, ‘how-to-do-it’ format, sprinkled with templates, case studies and practitioner interviews. There are also useful questions to prompt reflection and discussion for each section. Some of my favourite parts included the activities around developing a landing page to test a value proposition and the way to ask for more resources to scale your business. Overall an invaluable learning resource for everyone working in, or wanting to work in innovation.

[Backslash · Rating 5 out of 5]

Best business book I have read in years. Super practical. Probably helps if you have a general idea of lean startup already.