School and Community Relations, The

by Edward H. Moore, Don Bagin, DONALD GALLAGHER

The theory, research, and practice of communication planning
The field of school and community communications is rapidly evolving and becoming more complex. Focusing on successfully implementing communication activities with both internal and external audiences, The School and Community Relations is a widely used resource for overcoming these emerging complexities. Drawing on theory and research, the text stresses the generation of communication outcomes that far surpass simple dissemination of information, proactively identifying and engaging the right audiences. The 12th Edition has been extensively updated with school communication expert interviews, video resources, communications tools, and more.

Genres: Education

320 pages, Hardcover

First published January 1, 1994

Reviews

[Jordan Fernandez]

I read this book for graduate school and rated it according to other educational texts.

This book was helpful for the activities that my professor assigned but absolutely impossible to read otherwise. It did not hold my attention at any moment outside of my required coursework.

[Jillian Hough]

This was a required reading for class. It was a bit dry to read but shared some useful information.

[Gogo Paul]

Nice

[Nora Lynn]

Interesting

[Amanda]

Read this book for a graduate course. Like many things in education seemed a little outdated because of changes the pandemic and rapid changes in technology have on education.

[Danielle Gawronski]

The book covered a lot of topics that are relevant to schools. The focus of the book is k-12. At some points I felt like the authors were just writing to write and fluff it up. They didn't go in depth on topics but skimmed through without actually giving you solutions or scenarios. I recommend this book as an introductory piece not a source of solutions. They had one chapter on community relations and a crisis, but didn't give any plans for talking with the media.

[Anne]

Helpful.