Language and Typography: An Introduction to the Basic Theories of Language and Its Visible Transmission as Typography

by Cal Swann

VERY GOOD FIRST EDITION dust jacket hardcover, solid binding, clean NEW text, no remainders, NOT ex-library; slight shelfwear WE SHIP FAST. 201212928 Designers are generally intuitive about language, although their training has made them well informed and articulate about the structure of visual forms. This book introduces basic linguistic theories which are appropiate to the visual domain of the designer. It explores the relationship between the strategies which speakers use to communicate effectively with each other and the visual counterparts which designers use in a similar pragmatic approach. It seeks to provide a better framework within which designers may use language in a more informed and creative way. We recommend Priority Mail where/when available -- $3.99 Standard / Media Mail can take up to 15 business days.

96 pages, Hardcover

Published January 1, 1991