Consumer Behavior

by Roger D. Blackwell

This text is written with the reader in mind, and that its concepts and principles are explained in terms understandable to its readers. The topics have been selected to provide a foundation for analyzing consumer behavior and to be managerially and personally relevant in a wide variety of activities throughout the career. Many books provide an overview of consumer behavior topics but this book describes the topics in sufficient detail, which one can apply to one’s career and life alike. In most instances, the topics in the book are accompanied by real-world examples to help see the relevance of theory in developing the strategy and tactics that create effective marketing programs.

730 pages, Kindle Edition

First published January 1, 2000

Reviews

[Sancaka · Rating 4 out of 5]

It's a good books

[Haydar Pho]

i need to read this book for finishing my MBA thesis

[Hanz KNUP]

gw baca buku ini gara2 ni buku kuliah gw...

gila susah bgt nyari yg bahasa indonesia..kuras tenaga gw baca buku ini..mana buku ini pake bahasa inggris yg rumit banget. untung mata kuliah perilaku konsumen gw dapet nilai A jadi sebanding ma perjuangannya HAHAHAHAHAHAHA

[Maha Erwin · Rating 4 out of 5]

If you want to teach Consumer Behavior in the US or even emerging markets like South Africa, as a lecturer like myself, then you must recommend this book for all your students. Well written, great examples and images.

[Resham]

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[Anand]

Dai...