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Storyategy: Unlock the power of your brand with a story based branding strategy
Begin your brand transformation today with Storyategy. Meaning matters. It's why consumers buy from brands. Successful brands mean something and can communicate that meaning effectively. How do you create meaning for your brand? Through the power of stories. Storyategy describes a six step process which will help you to unlock the power of your brand with a story-based branding strategy. This book contains powerful ideas on how to discover, define and live a brand story.
105 pages, Kindle Edition
Published November 29, 2018
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Displaying 1 of 1 review
October 21, 2022
My very smart entrepreneur friend lent me this book for my small business. I'm a DIY kind of person so I started going through the different exercises. The first few chapters were very productive until I got to chapter 4 where I had to compare my business to others in the field. Given that I've not gotten far off the ground this became a minefield of rabbit holes and time suck. I was also confused about my brand, still. When I discussed my issue with my friend she mentioned it's much easier to work with someone else when doing branding. It can be so introspective that you can over-think it. So, I very much enjoyed the activities this book presents and especially the work on archetypes of both the audience and the story plot of the brand. It just didn't get me to the end I wanted on my own steam, hence the 4 stars. It's a slam dunk for thought-provoking questions though, for sure.
Displaying 1 of 1 review