Him & Her is a collection of short stories that are simply moments captured in time - instances, experiences and feelings that don’t have a distinct beginning or an end.
They are stories you’ve lived. They are the echoes of thoughts in your head. The dreams you can’t quite remember. Stories just beyond the realm of possibility and yet, not quite impossible.
Stories from the universe. Stories of love and loss. Stories without an end.
Currently heading brand and marketing at Child Rights and You (CRY), Alankrita has over 11 years of experience across the development sector as well as the media industry.
Featured in the Top 100 Most Influential Marketing Leaders 2018 list by World Marketing Congress, she is a jury member for the DMA Asia Echo Awards 2018, a TEDx speaker and a mentor for The Experience Co.
After her stint in broadcast media, where she worked with the likes of UTV, Times Television Network and Viacom18, Alankrita decided to apply her marketing expertise towards better futures for marginalized children.
A writer at heart, currently working on her second book, Alankrita is passionate about immersive experiences. She is a professional diver, an avid traveller and a vocalist trained in classical music; who often spends her spare time advocating for animal welfare.
Alankrita believes in the power of potential; that every individual is capable of changing the world!
She has the flair to express the slightest but mightiest of human feelings and reactions. Now, that’s an art. To be able to imagine and re-imagine those subtle moments accompanied by superb penmanship. Undoubtedly, Alankrita’s collective, Him & Her: Stories Without An End, belongs to the league of eternal love stories.