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The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions
How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business’s customer experience by creating “buying loops” that keep your customers coming back for more.
The Customer Loyalty Loop includes proven, science-backed secrets for building legions of loyal customers who will become evangelists for your business, buy from you repeatedly, and actually enjoy doing business with you.
You will learn a wide variety of simple but powerfully effective strategies, such as:
How to stop using gimmicks and trick promotions to encourage repeat business, and what to do instead that will keep your customers coming back for more.
How to use the “Butler Secret” to achieve results superior to any marketing campaign or promotion you’ll ever dream up.
Why providing the best customer service isn’t enough anymore, and what you must do instead if you want your business to keep growing in the 21st century.
The “Bentley Strategy” that will immediately and dramatically increase customer loyalty to your business.
And many more proven tactics and strategies.
The Customer Loyalty Loop includes proven, science-backed secrets for building legions of loyal customers who will become evangelists for your business, buy from you repeatedly, and actually enjoy doing business with you.
You will learn a wide variety of simple but powerfully effective strategies, such as:
How to stop using gimmicks and trick promotions to encourage repeat business, and what to do instead that will keep your customers coming back for more.
How to use the “Butler Secret” to achieve results superior to any marketing campaign or promotion you’ll ever dream up.
Why providing the best customer service isn’t enough anymore, and what you must do instead if you want your business to keep growing in the 21st century.
The “Bentley Strategy” that will immediately and dramatically increase customer loyalty to your business.
And many more proven tactics and strategies.
- GenresBusiness
240 pages, Kindle Edition
Published November 21, 2016
41 people are currently reading
92 people want to read
About the author
Noah Fleming
7 books8 followersNOAH FLEMING is a strategic marketing expert and CEO of Fleming Consulting & Co. He has provided coaching and consulting services for thousands of business owners, executives, and individuals, and is an expert blogger for FastCompany and guest blogger for The Globe and Mail’s “Report on Business.”
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Displaying 1 - 3 of 3 reviews
June 15, 2017
Compared to other business advice books I've looked at, it's not bad. Fleming highlights the strengths of studying the competition and establishing trust with a consumer before and after their purchase. Stresses the importance of quality customer service and testimonies, something I wished more corporations took to heart. It occasionally includes anecdotes to better illustrate his points about forceful marketing and confirmation bias, which were pretty interesting.
But like most other books of this nature, I think he promotes his own services too much for my liking. I would say about a third to half of his book is self-marketing. You'd read something that might pique your interest, but then he'd casually slide in something like, "If you're curious to know more about such-and-such, give me a call and we can talk." These lines aren't phrased in a condescending or self-congratulatory way, but it happened just enough to make my eyes glaze over them. I know this is me getting jaded with age, but I also rolled my eyes when he shared stories about the luxury places he stayed at for business trips. It carried the not-so-subtle implication of "you'll make the big bucks this way!" to me.
I would say that it's handy for business owners since it does promote a healthy mindset for business etiquette. It doesn't hurt to look into if you're struggling with drawing in or keeping customers; you can think of it as a cheap introduction to business consulting and/or tip book.
But like most other books of this nature, I think he promotes his own services too much for my liking. I would say about a third to half of his book is self-marketing. You'd read something that might pique your interest, but then he'd casually slide in something like, "If you're curious to know more about such-and-such, give me a call and we can talk." These lines aren't phrased in a condescending or self-congratulatory way, but it happened just enough to make my eyes glaze over them. I know this is me getting jaded with age, but I also rolled my eyes when he shared stories about the luxury places he stayed at for business trips. It carried the not-so-subtle implication of "you'll make the big bucks this way!" to me.
I would say that it's handy for business owners since it does promote a healthy mindset for business etiquette. It doesn't hurt to look into if you're struggling with drawing in or keeping customers; you can think of it as a cheap introduction to business consulting and/or tip book.
September 21, 2022
Noah Flemind does an exceptional job of explaining his take on customer loyalty. There is much wisdom in these pages about the importance of loyal customers in the success of any business.
April 3, 2020
Highly recommended. I think Noah fundamentally gets what it means to build a customer relationship and nurture it. This is an important read, in my opinion, for anyone who has customers.
Displaying 1 - 3 of 3 reviews