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HBR's 10 Must Reads on Business Model Innovation (with featured article "Reinventing Your Business Model" by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann)
Rethink how your organization creates, delivers, and captures value--or risk becoming irrelevant.
If you read nothing else on business model innovation, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reach new customers and stay ahead of your competitors by reinventing your business model.
This book will inspire you
Assess whether your core business model is going strong or running out of gasFend off free and discount entrants to your marketReinvigorate growth by adding a second business modelAdopt the practices of lean startupsDevelop a platform around your key productsMake business model innovation an ongoing discipline within your organization
This collection of articles includes "Why Business Models Matter," by Joan Magretta; "Reinventing Your Business Model," by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann; "When Your Business Model Is in Trouble," an interview with Rita Gunther McGrath by Sarah Cliffe; "Four Paths to Business Model Innovation," by Karan Girotra and Serguei Netessine; "The Transformative Business Model," by Stelios Kavadias, Kostas Ladas, and Christoph Loch; "Competing Against Free," by David J. Bryce, Jeffrey H. Dyer, and Nile W. Hatch; "Why the Lean Start-Up Changes Everything," by Steve Blank; "Finding the Platform in Your Product," by Andrei Hagiu and Elizabeth J. Altman; "Pipelines, Platforms, and the New Rules of Strategy," by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; "When One Business Model Isn't Enough," by Ramon Casadesus-Masanell and Jorge Tarzijan; and "Reaching the Rich World's Poorest Consumers," by Muhammad Yunus, Frederic Dalsace, David Menasce, and Benedicte Faivre-Tavignot.
HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further.
HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.
If you read nothing else on business model innovation, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reach new customers and stay ahead of your competitors by reinventing your business model.
This book will inspire you
Assess whether your core business model is going strong or running out of gasFend off free and discount entrants to your marketReinvigorate growth by adding a second business modelAdopt the practices of lean startupsDevelop a platform around your key productsMake business model innovation an ongoing discipline within your organization
This collection of articles includes "Why Business Models Matter," by Joan Magretta; "Reinventing Your Business Model," by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann; "When Your Business Model Is in Trouble," an interview with Rita Gunther McGrath by Sarah Cliffe; "Four Paths to Business Model Innovation," by Karan Girotra and Serguei Netessine; "The Transformative Business Model," by Stelios Kavadias, Kostas Ladas, and Christoph Loch; "Competing Against Free," by David J. Bryce, Jeffrey H. Dyer, and Nile W. Hatch; "Why the Lean Start-Up Changes Everything," by Steve Blank; "Finding the Platform in Your Product," by Andrei Hagiu and Elizabeth J. Altman; "Pipelines, Platforms, and the New Rules of Strategy," by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; "When One Business Model Isn't Enough," by Ramon Casadesus-Masanell and Jorge Tarzijan; and "Reaching the Rich World's Poorest Consumers," by Muhammad Yunus, Frederic Dalsace, David Menasce, and Benedicte Faivre-Tavignot.
HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further.
HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.
226 pages, Kindle Edition
Published June 11, 2019
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Displaying 1 - 19 of 19 reviews
February 6, 2022
О ЧЕМ КНИГА:
Отличная подборка фундаментальных статей из Harvard Business Review за период с 2002 по 2016 годов на тему создания и изменения бизнес-модели. Хотя многие статьи написаны в начале нулевых, они ни капли не устарели. Особенно интересно читать кейсы десятилетней давности и видеть, что бизнес этих компаний за последние годы стал еще больше и устойчивее.
ГЛАВНАЯ МЫСЛЬ КНИГИ:
Сейчас компании конкурируют не качеством своих продуктов, а качеством бизнес-моделей. Обычный продукт или услуга в инновационной бизнес-модели может приносить намного больше прибыли, чем инновационный продукт в посредственной бизнес-модели.
Для успеха компании бизнес-модель важнее, чем продукт.
ЗАЧЕМ ЧИТАТЬ ЭТУ КНИГУ?
Чтобы узнать подходы для трансформации текущей модели работы компании и получить идеи для создания новых бизнес-моделей.
МЫСЛИ И ВЫВОДЫ ИЗ КНИГИ:
«Когда бизнес-модели не работают, это связано с тем, что они не проходят либо содержательный тест (история не имеет смысла), либо цифровой тест (нет прибыли)»
«Успех не начинается с мыслей о бизнес-модели. Все начинается с размышлений о том, как решить потребности реального клиента, которому нужен конечный результат.»
«Один из способов сформировать точное ценностное предложение для клиента — подумать о четырех наиболее распространенных барьерах, мешающих людям выполнять определенную работу: низкие доходы, доступ, навыки или время.»
«Я считаю, что мы, венчурные капиталисты, терпим неудачу, когда полагаемся на технологии. И достигаем успеха, когда поддерживаем новые бизнес-модели» - Боб Хиггинс
«Надо искать модели, которые создают привязанность или лояльность клиентов или барьеры для входа.»
ЧТО Я БУДУ ПРИМЕНЯТЬ:
При внедрении в компании сразу двух бизнес-моделей использовать тест "Являются ли ваши бизнес-модели дополняющими или замещающими?"
ЕЩЕ НА ЭТУ ТЕМУ:
Оливер Грассман "Бизнес-модели. 55 лучших шаблонов"
Отличная подборка фундаментальных статей из Harvard Business Review за период с 2002 по 2016 годов на тему создания и изменения бизнес-модели. Хотя многие статьи написаны в начале нулевых, они ни капли не устарели. Особенно интересно читать кейсы десятилетней давности и видеть, что бизнес этих компаний за последние годы стал еще больше и устойчивее.
ГЛАВНАЯ МЫСЛЬ КНИГИ:
Сейчас компании конкурируют не качеством своих продуктов, а качеством бизнес-моделей. Обычный продукт или услуга в инновационной бизнес-модели может приносить намного больше прибыли, чем инновационный продукт в посредственной бизнес-модели.
Для успеха компании бизнес-модель важнее, чем продукт.
ЗАЧЕМ ЧИТАТЬ ЭТУ КНИГУ?
Чтобы узнать подходы для трансформации текущей модели работы компании и получить идеи для создания новых бизнес-моделей.
МЫСЛИ И ВЫВОДЫ ИЗ КНИГИ:
«Когда бизнес-модели не работают, это связано с тем, что они не проходят либо содержательный тест (история не имеет смысла), либо цифровой тест (нет прибыли)»
«Успех не начинается с мыслей о бизнес-модели. Все начинается с размышлений о том, как решить потребности реального клиента, которому нужен конечный результат.»
«Один из способов сформировать точное ценностное предложение для клиента — подумать о четырех наиболее распространенных барьерах, мешающих людям выполнять определенную работу: низкие доходы, доступ, навыки или время.»
«Я считаю, что мы, венчурные капиталисты, терпим неудачу, когда полагаемся на технологии. И достигаем успеха, когда поддерживаем новые бизнес-модели» - Боб Хиггинс
«Надо искать модели, которые создают привязанность или лояльность клиентов или барьеры для входа.»
ЧТО Я БУДУ ПРИМЕНЯТЬ:
При внедрении в компании сразу двух бизнес-моделей использовать тест "Являются ли ваши бизнес-модели дополняющими или замещающими?"
ЕЩЕ НА ЭТУ ТЕМУ:
Оливер Грассман "Бизнес-модели. 55 лучших шаблонов"
August 17, 2020
#bookstoread Today about #business_model and why it is essential for any company size. Here are some highlights from HBR's 10 Must Read Series: On Business Model Innovation:
1.Business model is not a #strategy, it's a #system on how your business operates.
2.Game-changing #business model provides convenience for users and reinvents.
3.Innovate your business model to be ahead of competition and fit disrupting times.
4.Find your framework for business model to increase #profitability and #productivity.
5. Be #lean and customer-centric.
6.Become a multi-sided platform for your customers.
7.Find the way to have social #innovation focus.
#reading from Harvard Business Review is always #thoughtprovoking #business #entrepreneuship #businessagility #businesstransformation #businessmodels #thoughtleader
https://www.linkedin.com/posts/dariya...
1.Business model is not a #strategy, it's a #system on how your business operates.
2.Game-changing #business model provides convenience for users and reinvents.
3.Innovate your business model to be ahead of competition and fit disrupting times.
4.Find your framework for business model to increase #profitability and #productivity.
5. Be #lean and customer-centric.
6.Become a multi-sided platform for your customers.
7.Find the way to have social #innovation focus.
#reading from Harvard Business Review is always #thoughtprovoking #business #entrepreneuship #businessagility #businesstransformation #businessmodels #thoughtleader
https://www.linkedin.com/posts/dariya...
January 7, 2021
10 fabulous articles on innovating your business model, when not to do it, and much more.
October 31, 2026
Short but right to the point. More understanding on what business model is, and how to do innovation on it.
Table of Contents
Why Business Models Matter Joan Magretta 1
Reinventing Your Business Model Mark W. Johnson Clayton M. Christensen Henning Kagermann 15
When Your Business Model Is in Trouble Rita Gunther McGrath Sarah Cliffe 37
Four Paths to Business Model Innovation Karan Girotra Serguei Netessine 43
The Transformative Business Model Stelios Kavadias Kostas Ladas Christoph Loch 59
Competing Against Free David J. Bryce Jeffrey H. Dyer Nile W. Hatch 73
Why the Lean Start-Up Changes Everything Steve Blank 87
Finding the Platform in Your Product Andrei Hagiu Elizabeth J. Altman 101
Pipelines, Platforms, and the New Rules of Strategy Marshall W. Van Alstyne Geoffrey G. Parker Sangeet Paul Choudary 113
When One Business Model Isn't Enough Ramon Casadesus-Masanell Jorge Tarziján 127
Reaching the Rich World's Poorest Consumers Muhammad Yunus Frédéric Dalsace David Menascé Bénédicte Faivre-Tavignot 139
About the Contributors 151
Index 155
Table of Contents
Why Business Models Matter Joan Magretta 1
Reinventing Your Business Model Mark W. Johnson Clayton M. Christensen Henning Kagermann 15
When Your Business Model Is in Trouble Rita Gunther McGrath Sarah Cliffe 37
Four Paths to Business Model Innovation Karan Girotra Serguei Netessine 43
The Transformative Business Model Stelios Kavadias Kostas Ladas Christoph Loch 59
Competing Against Free David J. Bryce Jeffrey H. Dyer Nile W. Hatch 73
Why the Lean Start-Up Changes Everything Steve Blank 87
Finding the Platform in Your Product Andrei Hagiu Elizabeth J. Altman 101
Pipelines, Platforms, and the New Rules of Strategy Marshall W. Van Alstyne Geoffrey G. Parker Sangeet Paul Choudary 113
When One Business Model Isn't Enough Ramon Casadesus-Masanell Jorge Tarziján 127
Reaching the Rich World's Poorest Consumers Muhammad Yunus Frédéric Dalsace David Menascé Bénédicte Faivre-Tavignot 139
About the Contributors 151
Index 155
May 25, 2020
I work on a platform product (Android) so found it interesting to see value described in a non-linear way with external partners and consumers. The book has useful examples from the past 10 years. I enjoyed the analysis of 'low profit' vs 'social good' models and the successful examples of how social good can provide value for low income consumers while maintaining quality standards.
February 10, 2021
I would actually give it 4.5.
Would be great if the HBR'10 Must Reads books would be more engaging.
For the quality of the information in them, they deserve 6, though sometimes it requires considerably more effort to read them than a similar type of books built on a central idea elaborated in chapters.
Would be great if the HBR'10 Must Reads books would be more engaging.
For the quality of the information in them, they deserve 6, though sometimes it requires considerably more effort to read them than a similar type of books built on a central idea elaborated in chapters.
May 16, 2022
Хорошая небольшая книга состоящая из серии статей известных людей, позволяет быстро понять, что такое бизнес-модель и даже получить ответы на вопросы: "Как мне найти свою бизнес-модель?" и "Что лучше выбрать?". Читая, нашел для себя несколько ответов на поставленные вопросы и сделал несколько небольших открытий.
January 22, 2020
A good book for entrepreneurs and business people trying to find inspiration on the next idea for their business.
February 9, 2020
Tough to rate since this isn't a book but 10 distinct articles, some of which are great, and some of which are so-so. The great ones made this a worthwhile read.
April 19, 2020
Best way to read this book : https://hbr.org/2015/01/what-is-a-bus...
July 16, 2025
Smart book, and great examples. The rating just reflects the relevance today. The book was a 5 star in 2015. But dated now - conceptually and with the examples
October 29, 2026
Great articles that are to the point.
March 7, 2023
This is a concisely written book that delivers the value of ideas in 10 books. It has given me some ideas about business model innovations.
March 12, 2020
Short but right to the point. More understanding on what business model is, and how to do innovation on it.
Table of Contents
Why Business Models Matter Joan Magretta 1
Reinventing Your Business Model Mark W. Johnson Clayton M. Christensen Henning Kagermann 15
When Your Business Model Is in Trouble Rita Gunther McGrath Sarah Cliffe 37
Four Paths to Business Model Innovation Karan Girotra Serguei Netessine 43
The Transformative Business Model Stelios Kavadias Kostas Ladas Christoph Loch 59
Competing Against Free David J. Bryce Jeffrey H. Dyer Nile W. Hatch 73
Why the Lean Start-Up Changes Everything Steve Blank 87
Finding the Platform in Your Product Andrei Hagiu Elizabeth J. Altman 101
Pipelines, Platforms, and the New Rules of Strategy Marshall W. Van Alstyne Geoffrey G. Parker Sangeet Paul Choudary 113
When One Business Model Isn't Enough Ramon Casadesus-Masanell Jorge Tarziján 127
Reaching the Rich World's Poorest Consumers Muhammad Yunus Frédéric Dalsace David Menascé Bénédicte Faivre-Tavignot 139
About the Contributors 151
Index 155
Table of Contents
Why Business Models Matter Joan Magretta 1
Reinventing Your Business Model Mark W. Johnson Clayton M. Christensen Henning Kagermann 15
When Your Business Model Is in Trouble Rita Gunther McGrath Sarah Cliffe 37
Four Paths to Business Model Innovation Karan Girotra Serguei Netessine 43
The Transformative Business Model Stelios Kavadias Kostas Ladas Christoph Loch 59
Competing Against Free David J. Bryce Jeffrey H. Dyer Nile W. Hatch 73
Why the Lean Start-Up Changes Everything Steve Blank 87
Finding the Platform in Your Product Andrei Hagiu Elizabeth J. Altman 101
Pipelines, Platforms, and the New Rules of Strategy Marshall W. Van Alstyne Geoffrey G. Parker Sangeet Paul Choudary 113
When One Business Model Isn't Enough Ramon Casadesus-Masanell Jorge Tarziján 127
Reaching the Rich World's Poorest Consumers Muhammad Yunus Frédéric Dalsace David Menascé Bénédicte Faivre-Tavignot 139
About the Contributors 151
Index 155
March 4, 2022
I’m reading this as I’m starting my journey on a new business venture. Definitely the right read at the right time. Really captivating insights with some great examples. The concepts helped me got out of a rut more than a few times and there’s no doubt this book will help all my fellow managers/entrepreneurs out there.
October 16, 2020
Typical HBR must reads. Every single article worths a second, third, ..., read. I want to particularly highlight the last article about social business model.
April 8, 2021
this one goes to my 'must-read' shelf.
February 2, 2023
My favorite article was of course from Mark Johnson and Christensen - "Reinventing Your Business Model". A very good book to own by Leaders, Managers and Entrepreneurs.
May 1, 2026
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Displaying 1 - 19 of 19 reviews