Advanced Email Marketing

by Jim Sterne

Email is conceptually low cost, high speed, personal, dynamic, and interactive. But there's a big difference between knowing that email is a powerful marketing tool and proving it. So how do you know if you're doing it well? How do you show your CFO that it's really helping the bottom line? How do you convince your boss or business partners that a decent investment in email management tools will pay off? You can promise to prove how well email is increasing awareness, building interest, populating your sales cycle, and generating revenue. This is a book of proofs. A book about the ways and means that email can be put to the test. A book about how an individual goes about demonstrating the power of email and pointing to specific results. This is a story that shows how you can as well.

Genres: Business

115 pages, Paperback

First published October 1, 2003

Reviews

[Yates Buckley · Rating 3 out of 5]

Quick text on email marketing advice.

[Joe · Rating 5 out of 5]

Great book. Makes it fun to learn how good email marketing can get results. Fast read.