I really liked this book a lot. I actually forgot how I came to possess this book. I guess I signed up on a website and got it emailed to me as an ebook.
I like the layout and organization. The style (typography and graphics) were really pleasing to look at. It was one of the nicest books I've read lately aesthetically.
That aesthetics is not the reason why I gave this book 5 stars. Instead the content itself was interesting. I thought the pricing examples were very helpful. I also really liked the philosophy of the pricing strategy (to keep making incremental price increases).