It sounds easy doesn’t it? A company has some information and it is a case of just managing, storing and disseminating it to relevant employees and other partners as required. It shouldn’t be a problem should it? Who needs knowledge management and knowledge managers? It is as easy as 1-2-3, or…?
Ah, if only this was the case then a book like this would not be a possibly essential read for your company. Far too many companies are terrible at communicating internally, no matter how many smiling face pictures they put on their Intranet or what fine internal magazines and latterly social media-type presence they have. Many companies also treat information as a state secret and lock it up in silos, away from those who really would benefit from getting access to it.
This is a fairly specialist book that is priced outside of the budget of the casual reader. Understandable but a shame, as a lot of the knowledge in the book could be of benefit to a wider audience. The authors explain that there is a certain art to knowledge management, it is not a universal one-size-fit-all approach that can be resolved by purchasing a piece of software and letting it do the work. A framework needs to be designed for a company that looks at its operations, its priorities and its needs and then it assists in examining and changing, if necessary, internal processes as well as getting possibly recalcitrant co-workers on-side. Wrap this up with some case studies taken from many organisations around the world and you have a potentially powerful little guide in your hands. Reading it is easy, implementing it can be the harder part!
The authors equate knowledge management to a supply chain and that is a fairly good way to illustrate it. Even the most insular manager will surely understand the basic concepts of a supply chain and how things can go wrong in simplistic terms as the chain is traversed. It is no different with a company’s internal knowledge, since the information (“product”) may have to be sourced, assembled and supplied from “suppliers” within the company and, of course, if the chain is weak, inefficient or breaks repeatedly how can the “product” be of a high-quality, relevant, valuable or usable?
Being picky this book was a bit heavy-going in places. Publishers Kogan Page usually manage the difficult balancing act between an accessible book and an informative book. Yet this moan is not a deal-breaker. You just need to close your office door, silence the telephone and email alert, and focus, focus and focus a bit more. You will, in any case, need lots of focus time to help see the bigger picture and plan a methodology to implement efficient knowledge management within your organisation. Advice is even given to getting senior management on side and how to ensure compliance and governance.
All in all, it is an interesting, thought-provoking and incisive book in a good little package that may be a frequently consulted companion and reference source for many company executives.