Going it alone and doing what you really want is often regarded as a risk that’s incompatible with paying the bills. But that idea only makes sense if your nine-to-five job gives you real security. In today’s economy, that’s rarely the case. This is why it makes sense to become a free-range human and run your own business. To do that, however, you first need to find out what you really want to do in life, uncover your hidden talents, and dispel some common myths about originality. The next step? Skip unnecessary planning, don’t be afraid to be unpopular, and jump right in!
Actionable advice:
Don’t fall into the perfectionism trap.
“What if something goes wrong?” Striking out on your own can be scary, and you’re likely to be plagued by questions like this one. So look at it from a different angle. Consider how you feel right now, devoting the best years of your life to something that doesn’t feel right. Then ask yourself what the cost is of not trying something different. The only thing that involves absolutely no risk is doing nothing. That’s why it’s important not to get hung up on mistakes. Remember, this is an experiment, and you’re not putting any income on the line. From here on in, mistakes are just a way of learning about what works and what doesn’t.
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Your weaknesses are often your strengths, you just need to be in the right environment.
Figuring out a free-range alternative to the nine-to-five grind is a puzzle with a lot of pieces. The most important piece, however, is always the same – you. How can you hope to enjoy an above-average – no, scrap that – a fantastic life if you believe that you’re average? The answer is: you can’t. This means that we’ll need to unlock your hidden strengths, or superpowers, before we look at your free-range career.
To do that, we need to understand the key message, which is: Your weaknesses are often your strengths, you just need to be in the right environment.
Ever since your youngest years, you’ve been sold a lie. This lie says that you have to be good at everything to be good enough. Think back to school. When you got your report card, where was the emphasis – on the subjects you were brilliant at, or the ones you struggled with? Your parents and teachers encouraged you to improve your poorer subjects rather than to excel in your best. This is just one of the ways children are taught to strive for the average rather than build on their strengths.
Free-range humans take a different approach – and that’s just what you’ll be doing as well. So here’s the all-important question: How do you identify your superpowers?
Ironically, the best place to start is to look at your so-called weaknesses. Take it from the author. Before she switched careers, her boss was always scolding her for trying to change how things were done rather than concentrating on the task at hand. Whatever she was working on, she was always coming up with ways to improve the status quo.
When she became an independent consultant, she realized that this was pretty much her job description: clients were paying her to identify problems and suggest improvements. What had looked like a weakness in one setting was actually a strength in another. The problem wasn’t the author, but the fact that she was in the wrong environment.
Think about your own “weaknesses” and you’ll quickly identify similar hidden strengths. Say you’re having trouble focusing on one thing and keep bouncing among different projects. That’s obviously a problem if your job is all about doing one thing at a time, but this quality could be a massive asset in a different environment.
Being able to move quickly among options without getting bogged down in details is exactly what’s needed in brainstorming sessions, for example. What looks like a lack of focus in your current job might just be your superpower – the ability to be a fast-moving, adaptable, big-picture thinker with lots of ideas!
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There are four main types of free-range business.
So far, we’ve looked at the basics of the free-range mindset. That brings us to the next question – what do free-rangers actually do for a living? The most common idea the author hears from people who want to quit their jobs is “start a café/bookshop/B&B.” There’s nothing wrong with that if it really is your dream, but there are easier ways to make money as a free-range human.
The key message here is: There are four main types of free-range business.
When people dream about opening a cute little café, they’re usually not thinking about the reality of operating a small business, but rather the life they imagine comes with it. Put differently, what they want is independence and the ability to work at their own pace and set their own priorities.
But here’s the issue: cafés, shops, and B&Bs aren’t great free-range businesses. They all require large amounts of start-up capital and are hard to experiment with on the side. More importantly, it’s hard to make money with them. This is because you have to cover fixed costs like rent and utilities – and not being able to keep up with those is the number one reason new businesses go under. So here’s the first rule of free-ranging: keep costs to a minimum!
This leaves plenty of other options. Consider services. This is any job in which you get paid for your time – think web designers, therapists, and freelance writers. Services have one big advantage: you can often start right away if you already have the skills, and you may not have to invest much. On the negative side, they’re time-bound. Because you can only take so many clients in a month, there’s a hard limit on your earnings.
Another option is to sell virtual products – these include information contained in, say, e-books, guides, or online courses. Unlike services, there’s no hard limit on your earning power – once you’ve created your product, you can sell it again and again. The downside? You’ll need a lot of market knowledge to create a product that will sell in the first place.
You could also create physical products like hand-woven dog baskets or market stall food. This, however, is both time- and resource-intensive, so it’s an option you’ll probably want to avoid unless you’re truly passionate about your craft.
Finally, there’s advertising – a way to create revenue by placing ads on sites like YouTube or your personal blog. This is an easy option, but unless you’re regularly creating viral content, it’s best thought of as a supplement to your main income.
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You don’t need a complex business plan to get a new company off the ground.
Has all this given you the urge to quit your job and strike out on your own? Great! Now all you need to do is craft that killer business plan, right? Not quite – in fact, detailed planning isn’t necessary at all when you’re just starting out.
The key message here is: You don’t need a complex business plan to get a new company off the ground.
Take it from business experts Jason Fried and David Heinemeier Hansson. As they point out in their 2010 book Rework, long-term business planning is often little more than a “fantasy.” With so many factors in play, plans are more like guesses than forecasts – strategic guesses, perhaps, but guesses nonetheless.
The problem here is that you usually gather the most information about something while you’re doing it, not before you’ve begun it. But plans are, by design, written before anything has happened – the very worst time to make decisions!
In any case, business plans aren’t meant to be a reliable guide to the future – they’re designed to convince investors to put money into a new venture. But remember the first rule of free-range businesses is to keep costs low. If you don’t need investment, you don’t need a detailed business plan.
This does mean you’ll be going into things unprepared, of course, but that’s kind of the point. By spending less time on planning, you’re freeing up more time for doing. So why is that important? Well, let’s ask Andrew Mason, the founder of Groupon, one of the most successful businesses of the twenty-first century.
Mason’s first business was a total flop because he was obsessed with planning. Rather than launching his product and letting actual customers tell him if it was any good, he spent a year making adjustments based on what he assumed people wanted. Groupon was different. Rather than getting caught up in planning, he decided to “get it out there” as soon as possible.
That’s an approach you should also take. Don’t spend too much time theorizing about people’s needs and desires – instead, run a micro prototype project with, say, ten people. Use your friends as guinea pigs, or find strangers on sites like meetup.com. Once you’ve done this, you’re no longer someone who’ll open a business “one day” – you’ll actually be in business!