Create Uniqueness: How to Turn a Passion Into a Business

by Riccardo Pozzoli

Create your dream job by turning your passion into a profitable business.

The business world has completely changed. The old routes to building a successful organization have been entirely revolutionized. In a world which is being transformed with a speed that was unthinkable barely a generation ago, the doors have been thrown wide open to serial entrepreneurs, digital innovators and career reinventors.

In Create Uniqueness , Riccardo Pozzoli , one of Italy's most successful entrepreneurs, and co-founder of the fashion phenomena The Blonde Salad , shares his story about creating a thriving business and building rewarding work environments.

Create Uniqueness is a passionate yet practical guide to identifying a business idea, embracing new ways of working, thinking unusually and building a great company without losing sense of your original idea.

Genres: Business, Nonfiction

168 pages, Paperback

Published September 24, 2019

Reviews

[Tiago Loureiro Silva]

Although it does give us a good insight on how to create uniqueness, most of the book is just the author bragging about his businesses and himself. I personally don't find it a good business book but something like a "career biography" if that makes sense.

[Ilana]

One of the creators of the fashion and blogging phenomenon The Blonde Salad, Riccardo Pozzoli wrote a book - in this case, the English edition - sharing his experiences and challenges while helping various startups to grow or turning ideas into reliable businesses. The examples are mostly relevant for the Italian market but it includes also suggestions about how to fit your business into the global culture. Although most of the ideas are easy to spot in almost all the good books dealing with start-up culture and expertise nowadays, the different angles and personal experiences count in the case of Create Uniqueness. Most probably, if you are working hard building either your small business or your empire you won't have time for such literature, but before you start, going through the systematic thoughts shared by Pozzoli would help not only for practicalities, but also for a certain enthusiams and optimism he is sharing, based on both his successes and failures. The book is written with a certain mindset that helps any entrepreneur to be on the right side of the success, despite the struggles and aparent lack of progress.

Disclaimer: Book offered by the publisher in exchange for an honest review

[Hesa Almheiri]

Recommend for startups who want more insights before nose diving in to business
Provides ideas and point that could expand your horizon
You really need passion to grow your project and this book proves it

[Lien Nguyen]

Not very structural book plus no really new insights on how to built your own business.