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The Call: The Strategic Plan That Empowered San Diego Zoo Global to Lead the Fight Against Extinction
Do you struggle to balance the aspirations of your organization with the realities of its resources? Do you dream of exponential change but can't imagine how you will get your stakeholders to rally around your vision?
For many years, San Diego Zoo Global (SDZG) wrestled with its purpose...until it implemented a new breed of strategic plan known as The Call. This groundbreaking book details how SDZG transformed itself from an entity known primarily for its excellence in managed animal and plant care to a conservation organization focused on leading the fight against extinction. Written by SDZG's former chief strategy officer, Beth Branning, The Call provides engaging stories and time tested advise for leaders in any field who want to deliver on their organization's mission.
For many years, San Diego Zoo Global (SDZG) wrestled with its purpose...until it implemented a new breed of strategic plan known as The Call. This groundbreaking book details how SDZG transformed itself from an entity known primarily for its excellence in managed animal and plant care to a conservation organization focused on leading the fight against extinction. Written by SDZG's former chief strategy officer, Beth Branning, The Call provides engaging stories and time tested advise for leaders in any field who want to deliver on their organization's mission.
232 pages, Hardcover
Published October 1, 2018
6 people want to read
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