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Launch: The Roadmap to Product Management Success
New perspectives on product
management by top industry
leaders.
Product School provides certified courses in Product
Management, Data Analytics, Coding, Digital
Marketing and Blockchain to professionals across 15
campuses worldwide. In addition to on-site
campuses, we also offer the same courses, live
online. Both on-site and online courses are taught
by real-world product managers who work at top
technology companies such as Google, Facebook,
PayPal, Airbnb, LinkedIn and Netflix.
www.productschool.com
If you want to learn more about Product
Management, Data Analytics, Marketing and more,
head to our curated blog. productschool.com/blog
Editors & Design: Nathan Thomas, Roy Cobby and
Gabriela Araujo.
Contributors: Katya Evdokimova, Jorge Jiménez
and Dan Zirkelbach.
All rights reserved. This book may not be
reproduced or used in any manner whatsoever
without our express permission except for the use of
brief quotations in a book review or blogs. Please,
give us credit if you decide to quote our book.
© 2018 Product School.
management by top industry
leaders.
Product School provides certified courses in Product
Management, Data Analytics, Coding, Digital
Marketing and Blockchain to professionals across 15
campuses worldwide. In addition to on-site
campuses, we also offer the same courses, live
online. Both on-site and online courses are taught
by real-world product managers who work at top
technology companies such as Google, Facebook,
PayPal, Airbnb, LinkedIn and Netflix.
www.productschool.com
If you want to learn more about Product
Management, Data Analytics, Marketing and more,
head to our curated blog. productschool.com/blog
Editors & Design: Nathan Thomas, Roy Cobby and
Gabriela Araujo.
Contributors: Katya Evdokimova, Jorge Jiménez
and Dan Zirkelbach.
All rights reserved. This book may not be
reproduced or used in any manner whatsoever
without our express permission except for the use of
brief quotations in a book review or blogs. Please,
give us credit if you decide to quote our book.
© 2018 Product School.
- GenresEntrepreneurshipBusiness
56 pages, ebook
Published January 1, 2018
139 people want to read
Ratings & Reviews
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Community Reviews
Displaying 1 - 3 of 3 reviews
May 12, 2019
This book has insights from industry PMs and product peeps ranging from Dollar Shave Club to Snapchat. The book is broken up into advice from all of these different minds, summarized from their Product School talks. I found Loren Khulusi's insights on how to build products with empathy to be very impactful. He breaks down how empathy is developed in every process of the product lifecycle - the project charter, idea generation, effort and value session, building prototypes, and descoping. I also found Talk Flabchraych, who was a PM at Wag, to have the most relevant advice for me. She broken down the intracies of being a marketplace PM. By marketplace, she means a product that has a two-sided market such as Uber. Her tips on supply and demand equilibrium, always starting with supply, and transaction frequency stuvk with me. Furthermore, her idea of how certain products that require monogamy, such as finding a doctor or dating would face more difficulties than normal marketplaces really applies to products that I will eventually be working on. Overall, I believe I found about 75% of the sections to be insightful. The others felt like dry general tips that any PM should at least have the baseline knowledge about.
This entire review has been hidden because of spoilers.
December 20, 2020
Like all the other product books from Product School, this is no different.
The book is a collection of insights from various product managers, I am not sure how Blockchain, AR/VR, SAAS, marketplaces fit under the same narrative. They don't!
This is a very badly crafted, motley crew of articles forced to be a part of a book, whose title has little relevance to most of the articles included.
Some of the articles are too small to derive any knowledge/insights from, if there exist any!
The Chapter about empathy - Chapter 6
The Chapter about 5 Truths - Chapter 8
The Chatpers about Blockchain and IOT - AR/VR are lost in jargon and were mostly irrelevant unless you have the exact context.
The Best Chapters are about
SAAS PM, where the author gives a crash course in SAAS metrics, was impressive.
The Last two chapters- where the authors talk about Enterprise PM and a Marketplace PM, both of them hit the nail and justify the title of the book - Launch.
I think the editors have done a shoddy job including random articles under the roof of a single title, without any consideration for relevance.
Finally even the articles that did the job well are too short to create any huge impact, since they are limited to a few pages at best.
The book is a collection of insights from various product managers, I am not sure how Blockchain, AR/VR, SAAS, marketplaces fit under the same narrative. They don't!
This is a very badly crafted, motley crew of articles forced to be a part of a book, whose title has little relevance to most of the articles included.
Some of the articles are too small to derive any knowledge/insights from, if there exist any!
The Chapter about empathy - Chapter 6
The Chapter about 5 Truths - Chapter 8
The Chatpers about Blockchain and IOT - AR/VR are lost in jargon and were mostly irrelevant unless you have the exact context.
The Best Chapters are about
SAAS PM, where the author gives a crash course in SAAS metrics, was impressive.
The Last two chapters- where the authors talk about Enterprise PM and a Marketplace PM, both of them hit the nail and justify the title of the book - Launch.
I think the editors have done a shoddy job including random articles under the roof of a single title, without any consideration for relevance.
Finally even the articles that did the job well are too short to create any huge impact, since they are limited to a few pages at best.
October 5, 2019
Users:
- What are they not telling you?
- What are their fears and motivations?
- What are their frustrations?
- What are their goals?
- What does their day-to-day look like?
- What/who are their influences?
Big Data is Overrated Compared to Human Ingenuity. The future is overrated compared to human ingenuity.
“The role of a Product Manager is to deliver measurable business results through product solutions that meet both the market needs and company goals.” - Don Vendetti
- What are they not telling you?
- What are their fears and motivations?
- What are their frustrations?
- What are their goals?
- What does their day-to-day look like?
- What/who are their influences?
Big Data is Overrated Compared to Human Ingenuity. The future is overrated compared to human ingenuity.
“The role of a Product Manager is to deliver measurable business results through product solutions that meet both the market needs and company goals.” - Don Vendetti
Displaying 1 - 3 of 3 reviews