Build to Last

by Keith Callahan

Build to Last: A Step-by-step Guide to Long-term Network Marketing success reveals why a select few individuals experience lasting success at the highest levels in network marketing while everyone else struggles. Build to Last is not an introduction to network marketing. It’s the missing piece for many would-be top network marketeering professionals. In this book you will learn: the mindset and philosophy of top network marketers, how to identify and push past your limiting beliefs, how to lead yourself so you can lead others, how to attract leaders into your business, how to mentor and develop leaders, how to push those you’re mentoring past their limiting beliefs, how to create financial and time freedom, how to earn a six- or seven-figure income year after year. Following the detailed guidance he offers in Build to Last, the author Keith Callahan went from bankruptcy to seven-figure success in his network marketing business. Over nearly a decade in the industry, he has mentored many people on his team of 30,000 distributors to six- or seven-figure success. The reason a select few experience success at the highest levels, while the majority struggle, is simply their mindset. The super successful build with the mindset of a CEO while everyone else builds with the mindset of an employee. You have the ability to change your mindset and attract success at the highest levels. Build to Last lays out the intentional way successful network marketing professionals build – the way a CEO does. The cornerstone of a build-to-last business is leadership and relationships. It’s built by first becoming a leader yourself and then developing those you mentor into leaders. The end goal is a business that thrives for years to come and does so – here’s the important part – with or without you. This way of building a network marketing team allows you to help the most people and earn the highest, long-term, stable income. Build to Last has two sections. Section One, “Personal Leadership,” focuses on personal transformation and the personal development necessary to lead others. It explores the mindset, philosophy, and approach to their business of those achieving success at the highest levels in network marketing. It’s more about who you must become than what you have to do. Section Two, “Leading Others,” is the “what you have to do” section of the book. It’s the nuts and bolts of how to attract, identify, and eventually mentor leaders. You learn how to position yourself as a leader in the minds of others and the steps necessary to take people all the way from prospect to being a leader of their own team. Build to Last is not a pleasure read. Keith Callahan articulates the information, principles, and actions for network marketing professionals who (1) are already in the industry and have a basic understanding of the profession and terminology used within the industry; (2) recognize the potential in the industry, but haven’t personally experienced that high-level, long-lasting success – yet; and (3) are coachable and willing to put in the work to achieve the highest levels of success, but need a guide to show them how. If you are willing to do the necessary work, Build to Last is a guide to becoming a leader who achieves enormous success in the network marketing business.

130 pages, Paperback

Published November 16, 2018

Reviews

[Svetlana Kurilova · Rating 5 out of 5]

Honestly, I have been following Keith Callahan for several years and found a lot of valuable information in the content he has been sharing with his network. I got very excited to find out about the production of this book and I am lucky to be one of 100 folks who were chosen for the first official pre-launch read.

This book did not disappoint! It is a fast pace, easy to follow short book where all unnecessary details have been removed to keep the reader focused and to really boil the process down to essentials. All personal stories provide strongly support the message and serve as an example of the given lesson/advice/tip.

No, you will not become successful in network marketing by simply reading this book but Keith will make you think about your long-term vision, strategies, sustainability in the business. Plus the bonus materials complementary to this book are fantastic.

[Jason · Rating 5 out of 5]

Great book that I’ll re-read many times, it’s left me with a lot to think about both in advancing my network marketing business as well as other business interests.