Learn Your Lines

by Jonathan Stark

What To Say When Clients Put You On The Spot—In this 86 page handbook you’ll learn exactly how to answer common client questions like:

“What’s your rate?”
“Can you give me a ballpark price?”
“Will this be done by Black Friday?”
“We’re a non-profit, can we get a discount?”
“You’re the most expensive option, why should we pick you?”
“Do you guarantee your work?”
“Can we pay you 50% now and 50% on completion?”
And many, many more...

Genres: Business, Nonfiction

86 pages, ebook

Published January 1, 2016

About the author

Librarian Note: There is more than one author in the Goodreads database with this name.

Jonathan Stark is a mobile and web application consultant who the Wall Street Journal has called an expert on publishing desktop data to the web. He has written two books on web application programming, is a tech editor for both php|architect and Advisor magazines, and is quoted in the media on internet and mobile lifestyle trends. Jonathan began his programming career more than 20 years ago on a Tandy TRS-80 and still thinks Zork was a sweet game.

Reviews

[Joel]

I downloaded this with an intention to read it at a future time. But after getting pulled in, I read the whole book in a single sitting. It's short, focused and something I plan on using on my next sales call. Great advice!

[Eric Nehrlich]

If you have read Stark's content online, there won't be much new here for you. But it's helpful to have scripts to answer common questions about pricing and the reasoning behind those words. Plus it's short (66 pages on Kindle) and cheap (I got it for free!).

[Lauren Petrullo]

It was good. It was fair.

I got what I needed and wanted. It felt more like a white paper. I’ve put quite a few highlights in the book.

It’s one to reference during situations and it’s a quick read so maybe a good one to have on standby to pull from.

[John Macpherson]

Chock full of gold

One of the best hours you can spend on your business. For the price of nada. Just off to reread again now.

[Mark E.]

Value packed info on that everyone who deals with clients should read.

70 ish pages that are easy to read, can be done in a few hours.

Thanks Jonathan Stark, outstanding value.

[Samuel Taggart]

short and to the point.
good advice.

[Leonardo Andreucci]

Quick read and very useful and actionable advice that you can start using right away.

[Josh]

Learn Your Lines

This is a condensed series of "lines" you can use when talking to clients that Jonathan Stark has found to be effective.

The Why Conversation is something I've used and appreciated for some time and this book gives you the basics of how to do it.