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Five Words
“General Maxwell Thurman saved the All Volunteer Army Earl Carter gave him the means to do it.” LEWIS SORLEY Author of “Thunderbolt” General Creighton Abrams and the Army of His Times. Five Words is the story and struggle behind one of the greatest advertising slogans of the 20th Be All You Can Be. It is also the story of E.N.J. Carter (Earl Carter) who created the strategy and slogan and includes the difficult advertising journey that took Carter from the slums of the South Bronx to creating famous advertising theme lines such , as The Words We Live By, Give The Gift of Music, Built For The Way You Live.
378 pages, Kindle Edition
Published December 27, 2018
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