The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference

by Steve Lance, Jeff Woll

These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising . This is a short, fun-to-read, practical book designed to be read quickly and referred to again and again. Each of their fifty-two ideas relates to day-to-day problems with real examples, then provides an innovative, sometimes blunt solution. For Just as Jeffrey Gitomer’s hugely successful The Little Red Book of Selling became the gotta-have resource for salespeople, Steve Lance and Jeff Woll have written the perfect handbook for what does and doesn’t work in today’s advertising world.

Genres: Business, Nonfiction

288 pages, Hardcover

First published July 6, 2006

Reviews

[Danushka Devinda · Rating 5 out of 5]

World changes fast, once glaring concepts soon gets outdated and forgotten, but the human nature remains the same. So, either you use social media, paper media or even television to advertise your brand, the concepts in this book can work. In their own words, “ they worked for companies 50 years ago, they worked for people last week, and they will work in another 50 years.” Because marketing and advertising is nothing but a outsmarting consumers.

[Ahmed Zaki · Rating 4 out of 5]

amazing book it gives an overview about the advertising world from a prospective of two advertising professionals. I highly recommend reading it if you are pursuing a career in the advertising industry. I absolutely enjoyed every page in that book.

[Caique Dourado · Rating 5 out of 5]

Em pt-br é: "O livro azul da propaganda - 52 Ideias que podem fazer uma grande diferença

Consta nas diversas listas do tipo: "X livros que todo publicitário deve ler (antes de morrer 😁)"

De fácil leitura: em torno de 200 páginas

Um livro prático e divertido, para ser consultado com frequência.

Cada uma das 52 ideias refere-se a problemas do dia-a-dia, mostrando exemplos reais e oferecendo suas respectivas soluções.

Alguns trechos:

"Propaganda e marketing não moldam a cultura popular: a boa propaganda reflete a cultura popular. E a melhor propaganda sente os primeiros ventos da mudança ou pega a onda antes de ela estar no auge"

"Propaganda é a linguagem COLOQUIAL posta na forma impressa"

"Quando estamos trabalhando numa campanha envolvendo rádio, televisão, internet e outdoors, procuramos fazer primeiro o outdoor: se você consegue entregar a mensagem com um visual principal e seis palavras ou menos, o resto da campanha fica fácil!"


Infelizmente, por ser antigo (2006), só é possível encontrá-lo a venda em sebos, ou na estante virtual

[Youmna]

Finally a practical book. Put the theories aside, this is what you need in order to do an effective job.

[Matt Hooper · Rating 4 out of 5]

There are innumerable books aimed at helping advertising and marketing professionals live their best work lives. Most are trite, some cross the line into irritation. Very few are worth reading cover-to-cover. So, imagine my surprise at "The Little Blue Book Of Advertising – 52 Small Ideas That Can Make A Big Difference" – an immensely readable, valuable little book with fabulous advice for advertising, public and media relations, and marketing professionals. I have dog-eared no less than 60 pages worth of tidbits.

Written by industry veterans Steve Lance (Della Femina, Sherman & Olken, NBC) and Jeff Woll (Ogilvy & Mather), the book focuses on 52 mostly-simple things marketers and advertisers can do to improve their workflow, their effectivity, their team camaraderie, and more. I have already begun implementing some of this advice on my own team, and no one has left me yet.

In-house, agency, big, or small – if you work in advertising, marketing, promotions, video production, or a similar field – "The Little Blue Book" is worth a read.

[Austin Neaves · Rating 5 out of 5]

52 small ideas about advertising - that’s what this book promises, and it delivers on those promises. It’s not a “how to be creative” type book. In fact, it advocates a “think inside the box” approach.

I tend to think there are two basic types of ad guys - the artists, and the business guys. Most people probably fall somewhere in between, but I genuinely believe most people gravitate towards one side or the other. This book is more for the business side. It’s not flashy. There’s no edge. But it offers good solid advice that genuinely provides value.

And, as promised, it’s a little book too - coming in at 264 pages. I’d say it’s a must read for anyone who wants to learn the fundamentals of advertising. For that, I’ll give it 5 stars

[Taylor Ellwood · Rating 5 out of 5]

Whether you own a business or work in an advertising or creative agency, this book is a must read. While some of the advice only applies to businesses and agencies that have a budget, even a small business owner will get a lot of valuable advice from this book. I found myself dogtagging pages and taking their advice and applying it to my own business. The authors will show you the value of benefits, and how effective advertising works because people identify with what the advertising offers. If you want to be a better marketer, pick this book up and follow the advice.

[Dan · Rating 4 out of 5]

Great little book to help you communicate your product's/service's benefit. A crash course in advertising and marketing.

[Steven Lance · Rating 5 out of 5]

Clear, simple and direct. A refresher for anyone in the business at any level...an indispensible primmer for anyone who's got to do any kind of marketing or advertising

[Tori]

2007

[Tammam · Rating 2 out of 5]

Cliche.

[Hendri Susila · Rating 2 out of 5]

this book teach you what must you do when you work in advertising agency, not tell a story but teach you

[Andrea · Rating 2 out of 5]

Basic and common sense, nothing insightful.

[Baldur Guðmundsson · Rating 3 out of 5]

A lot of good pointers but shorter than expected since 66 pages were missing.

[Andi October · Rating 4 out of 5]

This is the best book on the basics of advertising that I have found.