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333 pages, Kindle Edition
First published May 14, 2019
He steps off the plane and into a shimmering world. They've hidden the airport beneath a thick coat of dazzle. A parade of razor-thin screens, angled atrium glass, and staccato mirror work. Everything scrolls, winks, and blinks, but softly, like Sunset Strip on mute.
The early researchers described em-tracking as a hardware upgrade for the nervous system, maybe the result of a genetic shift, possibly a fast adaptation, Studies revealed an assortment of cognitive improvements: acute perceptual sensitivity, rapid data acquisition, high speed pattern recognition. The biggest change was in future prediction. Normally, the human brain is a selfish prognosticator, built to trace an individual’s path into the future. The em-tracker’s brain offers a wider oracle, capable of following a whole culture’s path into the future.
“Buckminster Fuller said don’t try to change human behavior. It’s s a waste of time. Evolution doesn’t mess around; the patterns are too deep. Fuller said go after the tools. Better tools lead to better people. Arctic doesn’t develop products. We may cultivate them, occasionally, in our own particular way, but our business is change. Significant change.”
Lion was the one who pointed out that naming hotels after Millennial values—the Truth, the Purpose, the Community—now that his generation had reached the age where the luxury of billboard ethics had been derailed by the verities of life, might be lucrative. "Aspirational nostalgia," he dubbed it.
Lots of people believe consciousness is a fundamental property of the universe, like space and time. If that's the case, then it is turtles all the way down. We'll have this debate about our microbiome. About rocks and atoms and quarks. Until we have Gaia consciousness, there will always be an us-them divide, always a next frontier for empathy.
“Shifting culture requires a confluence of inciting incidents. Something directional that leads to a tribal fracturing and reknitting. Often shows up in language first. In music. Fashion. It can feel a little like hope.” He points at the images. “This doesn’t feel like hope.”
“Plus, you find futures for other people, that’s the job?”
“Yeah.”
“But they’ve always been other people’s futures.”
“Uh-huh.”
“This time,” says Lorenzo, “the animals, the empathy. This time you found a future that includes you.”
“Rilke used empathy as a virus-scan for truth, his way to live the questions. Lion lives bigger questions. His empathy isn’t individual; it’s cultural. He can feel how cultures collide and blend, the Darwinian mash of memes, the winners and losers and what truths remain. He’s like a lie detector for potential futures. An emotional prediction engine for how the we fractures, the us becomes them, and then back together again. And a useful skill for a certain type of company.”
“A couple of years after Wundt’s invention, philosopher Theodor Lipps wonders why art affects us so strongly. Comes to see the act of viewing art as an act of co-creation. An artist has a primal emotion that becomes an original insight that births a work of art. Viewers tap that source code via viewing, as if the feeling that led to the original insight gets broadcast, and people with the right kind of radio can detect the signal. Tune the frequency correctly and the experience is shared experience, transmitted through an object and across time.”