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If You Want to Get Rich, Build a Power Niche: . . . And a Bundle of Other Utterly Brilliant Marketing & Sales Ideas that Actually Work.
Discover a bold new approach to success in the world of sales and marketing with this practical guide to building your Power Niche.
Bruce M. Stachenfeld is one of the most successful real estate lawyers in one of the toughest markets in the New York City. Now he shares the ideas and insights he developed through his own day-to-day experience. In If You Want to Get Rich, Build a Power Niche, Bruce shows you how you can become a superstar marketer or salesperson, whether you're just starting out, starting a new business, or you're a seasoned professional looking to improve your performance.
Bruce offers clear, step-by-step advice on how to implement the strategic marketing process of building a Power Niche. His method is based on the principle that ownership in a small niche is dramatically stronger than having little or no ownership in a larger market. If you want to grow your sales and increase your revenue while becoming a valued resource in your industry, you need to build your Power Niche!
Bruce M. Stachenfeld is one of the most successful real estate lawyers in one of the toughest markets in the New York City. Now he shares the ideas and insights he developed through his own day-to-day experience. In If You Want to Get Rich, Build a Power Niche, Bruce shows you how you can become a superstar marketer or salesperson, whether you're just starting out, starting a new business, or you're a seasoned professional looking to improve your performance.
Bruce offers clear, step-by-step advice on how to implement the strategic marketing process of building a Power Niche. His method is based on the principle that ownership in a small niche is dramatically stronger than having little or no ownership in a larger market. If you want to grow your sales and increase your revenue while becoming a valued resource in your industry, you need to build your Power Niche!
- GenresBusiness
295 pages, Kindle Edition
Published January 1, 2019
35 people are currently reading
43 people want to read
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Displaying 1 - 6 of 6 reviews
April 6, 2020
I've read my fair share of books in the 'self-help' category. This book - which I believe should be classified as part of the category - is written in a distinctly different style. Rather than dance around the topic or take 300 pages to more or less describe one central point, the author is far more direct and straightforward.
The central premise is that one's professional success is dependent on identifying and then exploiting a 'power niche' - a corner of the market that is so specific in need that you have a few customers that absolutely need you. He uses the example of divorce attorneys that specialize in serving female clients. He also speaks a lot about his own law firm, which specializes exclusively in the real estate sector.
The point is somewhat obvious, but also brilliant at the same time. Too often, I believe that what plagues companies that are just starting out is the desire to do everything since the world is your oyster and constraints are not nearly as well-defined for you. Instead, what the author is suggesting is that those constraints are arbitrarily defined by oneself at the beginning so as to provide a better platform on which to market your firm as you first start off.
The rest of the book goes on to describe the marketing tools that he believes are paramount to the success of exploiting the power niche. Many of these principles are taken from some of the most well-known books on marketing: Purple Cow, How to Win Friends and Influence People, Influence. There are a list of specific techniques that go into this idea, specifically:
- Innovate by creating your own power niche
- Marketing is all about statistics. The more you're out to bat, the more likely you are to get a hit. Therefore, you should always be selling in some form or capacity.
- But make sure that you're selling with intention. Have a game plan when approaching prospective customers and demonstrate how you will be able to service the need of your prospective client.
- Move on if you're not making success with a prospective client. If the game is all about statistics, then you should be engaging in trial-and-error at all times.
- In order to really service your clients, you need to possess knowledge about their area of interest and be able to provide some level of utility to them - whether that's a connection or some form of knowledge that they did not have.
The central premise is that one's professional success is dependent on identifying and then exploiting a 'power niche' - a corner of the market that is so specific in need that you have a few customers that absolutely need you. He uses the example of divorce attorneys that specialize in serving female clients. He also speaks a lot about his own law firm, which specializes exclusively in the real estate sector.
The point is somewhat obvious, but also brilliant at the same time. Too often, I believe that what plagues companies that are just starting out is the desire to do everything since the world is your oyster and constraints are not nearly as well-defined for you. Instead, what the author is suggesting is that those constraints are arbitrarily defined by oneself at the beginning so as to provide a better platform on which to market your firm as you first start off.
The rest of the book goes on to describe the marketing tools that he believes are paramount to the success of exploiting the power niche. Many of these principles are taken from some of the most well-known books on marketing: Purple Cow, How to Win Friends and Influence People, Influence. There are a list of specific techniques that go into this idea, specifically:
- Innovate by creating your own power niche
- Marketing is all about statistics. The more you're out to bat, the more likely you are to get a hit. Therefore, you should always be selling in some form or capacity.
- But make sure that you're selling with intention. Have a game plan when approaching prospective customers and demonstrate how you will be able to service the need of your prospective client.
- Move on if you're not making success with a prospective client. If the game is all about statistics, then you should be engaging in trial-and-error at all times.
- In order to really service your clients, you need to possess knowledge about their area of interest and be able to provide some level of utility to them - whether that's a connection or some form of knowledge that they did not have.
This entire review has been hidden because of spoilers.
April 19, 2023
Dispensing with the extra "fluff" that comes along with most marketing books in this category, Mr. Stachenfeld provides a master class in personal marketing through a perfect blend of short chapters, actionable advice, and summary reports at the end of each section.
The only reason I gave it four stars instead of five is because while it does seem apparent that Bruce genuinely cares about his co-workers, I could have done with less of his considerable ego dripping off every page.
The only reason I gave it four stars instead of five is because while it does seem apparent that Bruce genuinely cares about his co-workers, I could have done with less of his considerable ego dripping off every page.
June 9, 2019
Great book! Very valuable content. I enjoyed the author’s writing style. He kept my attention the entire time anticipating where my mind may wander and keeping me focused on the topic at hand. He used great examples that were all spot on. He’d make a great school teacher. His writing style is very entertaining so the book flew by.
October 29, 2021
The advice in this book is spot on! You have to ignore the fact that this book meanders a bit and both the audio and Kindle versions are a little rough around the edges. But as a marketing consultant who works exclusively with niches, following this book is the only marketing plan you need.
July 23, 2022
inspiring
Very enjoyable read. Written in conversation style, with the injection of humour, it was an easy read. However, I would the messages very practical and useful for anyone in business.
Very enjoyable read. Written in conversation style, with the injection of humour, it was an easy read. However, I would the messages very practical and useful for anyone in business.
July 3, 2023
Doesn’t seem to have been edited. So much repetition and endless quotation marks where none should have been used. Probably should have been ghost written by an actual writer, but the book would likely have only been 20 pages long if it got straight to the point.
Displaying 1 - 6 of 6 reviews