Ultimate Guide to Link Building: How to Build Website Authority, Increase Traffic and Search Ranking with Backlinks

by Garrett French, Eric Ward

Link. Rank. Profit. Web marketing pioneers Eric Ward and Garrett French explain the complicated world of link building and the art of backlinks in this second edition of their groundbreaking guide to the business of web links. The web has changed from a web of things to a web of people. And it's all about connections, about the way we're all linked together by one thing or another. From content development and integrated marketing techniques to purely tactical link bait, this is a comprehensive guide, with examples and templates, from the masters of link marketing. Link building expert Eric Ward and online marketer Garrett French teach you how to

282 pages, Paperback

Published January 14, 2020

Reviews

[Bruce Harpham · Rating 5 out of 5]

An excellent overview of link building techniques to increase your search traffic. I particularly liked that the book outlines how to do much of this book without purchasing SEO software tools. Certainly, software tools help but you can do a lot with research on your own. I look forward to using the book's tools to improve my website's traffic.

[Stephen Rynkiewicz]

Backlinks have taken a back seat to keywords in the game of second-guessing Google. Search engines are indeed better at reading context, but Google knows the links users follow as well as their search terms. Garrett French's approach is based on understanding audience, industry, topic and thought leadership. It should hold up for link building or keyword building.