International Business, 12/e is an authoritative and engaging voice on conducting business in international markets. Comparative environmental frameworks, theories and institutions, the world financial environment, global strategy, structure and implementation, and managing international relations. For business professionals who would like a fresh perspective on the study of global environments, and the operations of international business.
For information on business from a global perspective, this book covers the topic effectively. I enjoy the Pro and Con arguments that provide perspective for both sides of relevant topics. There are some semantics issues but they are minor. The graphics present relevant information effectively. Overall good textbook.
Read this book as part of my MBA program. It covers "Comparative environmental frameworks, theories and institutions, the world financial environment, global strategy, structure and implementation, and managing international relations."