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Scale Smart : How to Get Your First 1,000 Customers In India
Scale Smart is an actionable guide to start and scale a startup, in India in the digital age. With lots of examples, live case studies and marketing breakdowns, it gives a startup, the road map to grow their business. It first identifies your marketing channels and then goes deeper into how to scale each of those channels. The book was created after interviewing over thirty successful founders ( Bharat Matrimony, Practo, Byju, Slideshare, Redbus & 25 others) in the Indian startup ecosystem.
Anirudh Narayan is a growth specialist who has helped over 1,000 aspiring entrepreneurs and 50 startups in the US, Latin America, Africa and Asia with launching their idea, reaching product-market fit and scale. His core specialties lie in user acquisition, funnel optimization, growth hacking and business development. Anirudh's previous experiences involve Growth at Rocket Internet, Shutterstock, Lean Startup Machine, Simplilearn & Upgrad as well as mentoring at accelerators like Numa. Anirudh currently helps entrepreneurs launch and scale their business through bootcamps, courses, consulting services and products through this company, Growth Spartan.
Anirudh was recently featured among the top 500 growth hackers in the world.
Anirudh Narayan is a growth specialist who has helped over 1,000 aspiring entrepreneurs and 50 startups in the US, Latin America, Africa and Asia with launching their idea, reaching product-market fit and scale. His core specialties lie in user acquisition, funnel optimization, growth hacking and business development. Anirudh's previous experiences involve Growth at Rocket Internet, Shutterstock, Lean Startup Machine, Simplilearn & Upgrad as well as mentoring at accelerators like Numa. Anirudh currently helps entrepreneurs launch and scale their business through bootcamps, courses, consulting services and products through this company, Growth Spartan.
Anirudh was recently featured among the top 500 growth hackers in the world.
- GenresBusiness
319 pages, Kindle Edition
Published January 10, 2019
11 people are currently reading
55 people want to read
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Displaying 1 - 8 of 8 reviews
January 28, 2020
Right book at the right time
Being into startup journey myself ... Was into introspective mode in recent times on how to scale my startup. Read lot of books but all of them were U.S. stories . Could not relate them to Indian perspectives. This book is similar to Traction book but with Indian startup stories as examples. Delighted to read apt book which I was looking for at right time. Indian startup growth stories are definitely inspiring to me and also taking forward lot of insights into scaling. Believe this book is definitely going to help our startup Gleio
Being into startup journey myself ... Was into introspective mode in recent times on how to scale my startup. Read lot of books but all of them were U.S. stories . Could not relate them to Indian perspectives. This book is similar to Traction book but with Indian startup stories as examples. Delighted to read apt book which I was looking for at right time. Indian startup growth stories are definitely inspiring to me and also taking forward lot of insights into scaling. Believe this book is definitely going to help our startup Gleio
October 9, 2019
It’s a good read(and a ready reckoner) to understand the tactics of b2c and b2b marketing in India.
February 9, 2024
A quick read and comprehensive playbook with various channels to get traction for your startup.
September 2, 2019
There are many books and online course on digital marketing that guides you how to make a dent online and attract customers. ‘Scale Smart: How To Get Your First 1000 Customers In India’ by Anirudh Narayan, published by NotionPress is perhaps the best easy to read digital marketing guide.
To say in a nutshell, it is a textbook marketing course that covers every major social media platform like FaceBook, Twitter, Instagram, Pinterest, LinkedIn, YouTube and more. It offers step-by-step solutions to achieve growth in this arena.
The best part is that the author has approached founders of successful Indian startups like Slideshare, Byjus, RedBus, ShoutMeLoud, FreshWorks, Nearbuy, etc., and has asked them the moves they had taken to grow.
For example, in the chapter ‘Email Marketing‘, the author explains about the strategies used by Urbanladder – an online furniture and decor retailer based out of Bangalore. Anirudh teaches us the different types of emails Urbanladder send to their customers.
Each chapter comes loaded with key points to remember, tabular columns filled with pictures and explanatory notes and not to forget, easy to remember subheadings.
As I turned page after page, engrossed with this truck load of information, it felt like reading a massive compilation of immaculately written blog post.
Like how a blog post comes laced with key words, data, pictures and other such resource, the chapters are seamless with tight editing making the book an easy to follow actionable guide.
I also feel that the book need not to be read chronologically as each chapters cover a different social media platform.
However, it will be insightful to read from chapter one as you get to learn how the author wrote this book, how he reached out to founders of top Indian startups.
To learn tricks from these entrepreneurs is something you can’t afford to miss. In an age of consistently staying glued to our phones/Internet, to have strong online presence for your business obviously matters.
For anyone who aims to push his/her start up or online profile higher, then it is time to read ‘Scale Smart’.
To say in a nutshell, it is a textbook marketing course that covers every major social media platform like FaceBook, Twitter, Instagram, Pinterest, LinkedIn, YouTube and more. It offers step-by-step solutions to achieve growth in this arena.
The best part is that the author has approached founders of successful Indian startups like Slideshare, Byjus, RedBus, ShoutMeLoud, FreshWorks, Nearbuy, etc., and has asked them the moves they had taken to grow.
For example, in the chapter ‘Email Marketing‘, the author explains about the strategies used by Urbanladder – an online furniture and decor retailer based out of Bangalore. Anirudh teaches us the different types of emails Urbanladder send to their customers.
Each chapter comes loaded with key points to remember, tabular columns filled with pictures and explanatory notes and not to forget, easy to remember subheadings.
As I turned page after page, engrossed with this truck load of information, it felt like reading a massive compilation of immaculately written blog post.
Like how a blog post comes laced with key words, data, pictures and other such resource, the chapters are seamless with tight editing making the book an easy to follow actionable guide.
I also feel that the book need not to be read chronologically as each chapters cover a different social media platform.
However, it will be insightful to read from chapter one as you get to learn how the author wrote this book, how he reached out to founders of top Indian startups.
To learn tricks from these entrepreneurs is something you can’t afford to miss. In an age of consistently staying glued to our phones/Internet, to have strong online presence for your business obviously matters.
For anyone who aims to push his/her start up or online profile higher, then it is time to read ‘Scale Smart’.
February 21, 2019
In current day and age when startups are booming, we all have some idea or another. However, we lack the knowledge to implement that idea and attract an empire towards us. Scale Smart: How to get your first 1000 customers in India is a book that helps and teaches one how to create empires.
The book guides one to invent and boom a startup in order to scale your startup to the top. If you have an idea, the book tells you what to do next. The book is not just any run of the mill startup book, it has been written after interviewing 25 successful entrepreneurs (Ex: Founders of Bharat Matrimony, Practo, FusionCharts, Freshworks, Freecharge and others).
One example is of Chumbak that managed to make a community of 5,00,000 members and loyal customers. There are many more examples of companies that have a huge clientele and following. Scale Smart: How to get your first 1000 customers in India is a guide to an ever-growing business in India and how to be a customer magnet.
The book guides one to invent and boom a startup in order to scale your startup to the top. If you have an idea, the book tells you what to do next. The book is not just any run of the mill startup book, it has been written after interviewing 25 successful entrepreneurs (Ex: Founders of Bharat Matrimony, Practo, FusionCharts, Freshworks, Freecharge and others).
One example is of Chumbak that managed to make a community of 5,00,000 members and loyal customers. There are many more examples of companies that have a huge clientele and following. Scale Smart: How to get your first 1000 customers in India is a guide to an ever-growing business in India and how to be a customer magnet.
March 3, 2019
Firstly, I would like to thank Anirudh Sir for writing such a piece. I am not a big fan of non- fiction books but I loved this one. ‘Scale Smart: How To get Your First 1000 Customers In India’, the title itself Is very intriguing and the book serves as a step by step guide to how to scale a start-up in India . The author has put a lot of research and the book has been created after interviewing more than 25 founders. Some of the founders include founder of Bharat Matrimony, Slide Share, Free Charge, InMObi, Chumbak etc. The use of diagrams make it more interesting. I really liked the cover and the blurb as it arouses curiosity. Kuddos to the author! Looking forward to more of his works.
February 26, 2019
"Scale Smart: How to get your first 1000 customers in India”. The title itself is catchy enough to arouse the curiosity about the book and forces one to pick up the same. This is a non-fiction book written by Anirudh sir. The book is a step by step guide to master the growth hacking. The use of various examples and diagrams makes it more interesting. The author has well researched before penning down the book. The cover is neat. Recommended to all.
March 25, 2020
I picked this book up because I was in dire need of growing my blog. Not at an enterprise scale but to an independent Blogger level. While the book offers interesting examples about all the marketing channels, I would've loved to see lot more specifics about utilizing the channel than specifics of what others did. Of course we learn from others but i would've loved more depth against each channel than breadth. Possibly my expectation was wrong before picking this book up.
Displaying 1 - 8 of 8 reviews