A/B Testing: Practical Insights and Common Pitfalls

by Divakar Gupta

A/B Testing is one of the most common methods of evaluation in Product Management across global Product organizations. An easy to read material, this book will help current and aspiring Product Managers to know all that's required to conduct a successful A/B test. Rich with real life case studies and examples, the book outlines the 15 most common pitfalls, yet seldom realized pitfalls of A/B testing.

About the Author: Divakar Gupta has around a decade of experience in Product Management and Product Marketing. He's compiled this book drawing from his experiences in the industry.

75 pages, Kindle Edition

Published December 30, 2018

Reviews

[Puneet Jain · Rating 1 out of 5]

Frankly speaking, it could have been a blog rather than a book. It is missing the required depth. I don't think it has much to offer in terms of learnings.

[Srikar · Rating 3 out of 5]

An accessible (and too short) introduction to A/B Testing. The two case studies at the end are the only real meat of the book.