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The Value Mix: Create Meaningful Products and Services for Your Audience
Most innovations are described as being a "solution to a problem".
But this mental model limits the scope of innovation. It's a functional view of innovation. The success of new products and services also depends on the emotions that the human factor brings to the equation.
The Value Mix gives you a framework to create more meaningful products and services for the customers you want to serve (your audience).
It does this by helping you achieve two things:
1. Knowing your target customers better to create real value for them;
2. Building a coherent strategy for your new products and services.
This book is written for practitioners:
It's great for entrepreneurs, product managers, innovation consultants, and marketers.
The Value Mix isn't an "innovation process", but a way to organise your thinking on the topics of market research and product strategy.
It is complementary to innovation processes and methods such as the lean startup, design thinking, and customer development. It can also be used alongside the business model canvas.
But this mental model limits the scope of innovation. It's a functional view of innovation. The success of new products and services also depends on the emotions that the human factor brings to the equation.
The Value Mix gives you a framework to create more meaningful products and services for the customers you want to serve (your audience).
It does this by helping you achieve two things:
1. Knowing your target customers better to create real value for them;
2. Building a coherent strategy for your new products and services.
This book is written for practitioners:
It's great for entrepreneurs, product managers, innovation consultants, and marketers.
The Value Mix isn't an "innovation process", but a way to organise your thinking on the topics of market research and product strategy.
It is complementary to innovation processes and methods such as the lean startup, design thinking, and customer development. It can also be used alongside the business model canvas.
78 pages, ebook
First published November 1, 2018
2 people are currently reading
17 people want to read
About the author
Guerric de Ternay
7 books2 followersGuerric de Ternay is the founder of GoudronBlanc, a brand that make elegant and high-quality T-shirts that men love to wear.
Guerric also runs innovation projects at ?What If!, a global consulting firm part of Accenture, where he helps hyper-growth companies to invent their future and ensure continuous, long-term success.
His work focuses on innovating for sustainable growth, creating new propositions and businesses, and working with senior leaders to help unlock the full potential of their people.
He is the author of The Value Mix: Create Meaningful Products and Services for Your Audience. He more recently published The Opportunity Lenses: Spot Your Next Big Business Opportunity.
A graduate of London Business School, Guerric also went to law school in Paris. He is an occasional guest lecturer at various international universities (UCL, Condé Nast College of Fashion, and London Business School).
Find out more at Guerric.co.uk and GoudronBlanc.com
Guerric also runs innovation projects at ?What If!, a global consulting firm part of Accenture, where he helps hyper-growth companies to invent their future and ensure continuous, long-term success.
His work focuses on innovating for sustainable growth, creating new propositions and businesses, and working with senior leaders to help unlock the full potential of their people.
He is the author of The Value Mix: Create Meaningful Products and Services for Your Audience. He more recently published The Opportunity Lenses: Spot Your Next Big Business Opportunity.
A graduate of London Business School, Guerric also went to law school in Paris. He is an occasional guest lecturer at various international universities (UCL, Condé Nast College of Fashion, and London Business School).
Find out more at Guerric.co.uk and GoudronBlanc.com
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Displaying 1 - 4 of 4 reviews
March 3, 2023
I believe that The Value Mix will quickly become one of those “have-to-read” business books.
The author's framework for understanding user needs and making strategic product decisions is clear, practical, and highly applicable to a wide range of industries and contexts. While some of the concepts discussed may not be entirely new or revolutionary, the way in which they are organized and presented in the book is both informative and engaging.
As an entrepreneur, I particularly appreciated the insights and strategies provided for user testing and building product roadmaps. The author's emphasis on understanding customer behavior and decision-making processes is especially valuable, and I found myself applying many of the concepts in my own work.
Overall, I would highly recommend "The Value Mix" to anyone interested in improving their product strategy and creating value for their users. The book offers a comprehensive framework for segmentation, customer understanding, and product development that is both practical and insightful. It's a must-read for anyone looking to stay competitive in today's rapidly evolving business landscape.
To summarize, read The Value Mix to learn a good framework for creating value for your users. The book teaches you how to segment your market, how to understand what people want and how they make decisions, and what you need to do to think holistically about your product strategy.
The author's framework for understanding user needs and making strategic product decisions is clear, practical, and highly applicable to a wide range of industries and contexts. While some of the concepts discussed may not be entirely new or revolutionary, the way in which they are organized and presented in the book is both informative and engaging.
As an entrepreneur, I particularly appreciated the insights and strategies provided for user testing and building product roadmaps. The author's emphasis on understanding customer behavior and decision-making processes is especially valuable, and I found myself applying many of the concepts in my own work.
Overall, I would highly recommend "The Value Mix" to anyone interested in improving their product strategy and creating value for their users. The book offers a comprehensive framework for segmentation, customer understanding, and product development that is both practical and insightful. It's a must-read for anyone looking to stay competitive in today's rapidly evolving business landscape.
To summarize, read The Value Mix to learn a good framework for creating value for your users. The book teaches you how to segment your market, how to understand what people want and how they make decisions, and what you need to do to think holistically about your product strategy.
January 15, 2025
“The Value Mix: The Framework to Create Meaningful Products and Services for Your Audience” by Guerric de Ternay is a good book, but maybe not for the reasons it thinks. The introduction of terms, and the use of diagrams, didn’t clarify much for me. Instead, the author reveals insights throughout, to the point where I could gather a number of helpful takeaways…
Telling the before-and-after story can be a good idea, e.g. “before my yoga class, I’d always have back pain.” When doing client interviews, don’t ask them hypotheticals; instead, ask them about what they’ve done in the past and why (and ask why again). That it’s not just the iPhone, but also the interoperability among all the Apple products you can access with your iPhone. That an ad for a spa day should tell the story of pampering rather than list a bunch of things you can take advantage of there. That trust is vitally important as the customer is buying the certainty that the product/service will satisfy a variety of purposes, e.g. sunglasses shielding sun but also from a brand that will make others think I’m hip. And that trust and certainty are so paramount that free trials and freemium services can help toward earning that trust. That Coca Cola’s competitor is not just Pepsi (but also non-soda/pop options), and that railroads were not only competing with other railroads, but also with new technology like cars. That a computer might have a laundry list of features, but the buyer might only be buying it for one benefit – i.e. he wants to use it to play PC games. That we should reframe features (small) as benefits (easy to carry). That if you’re marketing your drum cymbals as the best, it helps to show the best drummers using them.
All valuable insights, none of which were cloaked in set of defined terms.
Telling the before-and-after story can be a good idea, e.g. “before my yoga class, I’d always have back pain.” When doing client interviews, don’t ask them hypotheticals; instead, ask them about what they’ve done in the past and why (and ask why again). That it’s not just the iPhone, but also the interoperability among all the Apple products you can access with your iPhone. That an ad for a spa day should tell the story of pampering rather than list a bunch of things you can take advantage of there. That trust is vitally important as the customer is buying the certainty that the product/service will satisfy a variety of purposes, e.g. sunglasses shielding sun but also from a brand that will make others think I’m hip. And that trust and certainty are so paramount that free trials and freemium services can help toward earning that trust. That Coca Cola’s competitor is not just Pepsi (but also non-soda/pop options), and that railroads were not only competing with other railroads, but also with new technology like cars. That a computer might have a laundry list of features, but the buyer might only be buying it for one benefit – i.e. he wants to use it to play PC games. That we should reframe features (small) as benefits (easy to carry). That if you’re marketing your drum cymbals as the best, it helps to show the best drummers using them.
All valuable insights, none of which were cloaked in set of defined terms.
March 5, 2023
I recently had the pleasure of reading "The Value Mix: The Framework to Create Meaningful Products and Services for Your Audience" by Guerric de Ternay, and I must say, it is an outstanding resource for any entrepreneur looking to excel in the luxury sector.
The book provides a comprehensive and practical framework for creating products and services that truly resonate with your audience. The Value Mix framework breaks down the concept of value proposition into its key components. Each section is filled with invaluable insights, tips, and strategies that will help you identify and articulate the unique value your business offers, build a compelling brand story that resonates with your audience, create a delightful customer experience, and develop a sustainable business model that ensures long-term success.
What I appreciate most about "The Value Mix" is its emphasis on creating meaningful products and services. The author reminds us that in the luxury sector, it's not just about providing a product or service that looks good or feels luxurious; it's about delivering something that truly enhances the lives of your customers. The book is filled with examples of companies that have successfully created products and services that deliver on this promise, and the lessons are applicable to businesses of all sizes and industries.
Overall, I highly recommend "The Value Mix" to anyone who is serious about building a successful and meaningful business in the luxury sector. The book is well-written, engaging, and packed with valuable insights that will help you create products and services that your audience will love. It's a must-read for any entrepreneur looking to take their business to the next level. Five stars all the way!
The book provides a comprehensive and practical framework for creating products and services that truly resonate with your audience. The Value Mix framework breaks down the concept of value proposition into its key components. Each section is filled with invaluable insights, tips, and strategies that will help you identify and articulate the unique value your business offers, build a compelling brand story that resonates with your audience, create a delightful customer experience, and develop a sustainable business model that ensures long-term success.
What I appreciate most about "The Value Mix" is its emphasis on creating meaningful products and services. The author reminds us that in the luxury sector, it's not just about providing a product or service that looks good or feels luxurious; it's about delivering something that truly enhances the lives of your customers. The book is filled with examples of companies that have successfully created products and services that deliver on this promise, and the lessons are applicable to businesses of all sizes and industries.
Overall, I highly recommend "The Value Mix" to anyone who is serious about building a successful and meaningful business in the luxury sector. The book is well-written, engaging, and packed with valuable insights that will help you create products and services that your audience will love. It's a must-read for any entrepreneur looking to take their business to the next level. Five stars all the way!
June 27, 2022
The Value Mix is the first book I have ever released publicly. Yes, I have written a lot of blog posts beforehand, but going through the rigour of writing and publishing a whole book was something new to me.
Here's a bit of a timeline:
The Value Mix was originally published in 2018. I had only properly started learning English in 2013. So 5 years later, my English was still a bit modest... This is why in 2020, I decided to rewrite the book entirely and to work with a professional copy editor to be my grammar gatekeeper.
I'm happy about the result.
While I believe that the quality of the thinking was already there in the 2018 edition. The spelling mistakes could have gone in the way of clearly understanding what I was trying to share in The Value Mix.
Today, I receive much better feedback and reviews about the content of the book.
I hope that you will also enjoy the read, and that The Value Mix will inspire some great innovation and new product and service ideas for your company.
Have fun! Keep imagining and creating.
Here's a bit of a timeline:
The Value Mix was originally published in 2018. I had only properly started learning English in 2013. So 5 years later, my English was still a bit modest... This is why in 2020, I decided to rewrite the book entirely and to work with a professional copy editor to be my grammar gatekeeper.
I'm happy about the result.
While I believe that the quality of the thinking was already there in the 2018 edition. The spelling mistakes could have gone in the way of clearly understanding what I was trying to share in The Value Mix.
Today, I receive much better feedback and reviews about the content of the book.
I hope that you will also enjoy the read, and that The Value Mix will inspire some great innovation and new product and service ideas for your company.
Have fun! Keep imagining and creating.
Displaying 1 - 4 of 4 reviews