Written by a leader for leaders, The Millennial Whisperer shares proven, profit-driven strategies for leading millennials in the workforce. The Millennial generation is the largest, most diverse generation in the history of the United States. They will make up 75 percent of the workforce by 2030. Unfortunately, Millennials made a poor first impression in the business world, developing the reputation of being lazy, entitled, selfish, and disloyal. The truth is, Millennials are no lazier or more entitled, selfish, or disloyal than any previous generation; they just grew up with different experiences than older generations and are motivated by different things.
In The Millennial Whisperer, Chris Tuff puts into context the ways Millennials differ from previous generations and shares practical steps companies and leaders can take to immediately boost productivity without building an office full of ping pong tables, beer kegs, and participation trophies. Chris provides practical ways for leaders to build a corporate culture in which Millennials can thrive, establish effective rewards systems at lower cost, address disciplinary methods effectively, and more! Get ready to turn your conference room back into a conference room, bring the beer kegs home for your next birthday bash, and put the participation trophies in the trash where they belong.
Chris is a partner at 22squared, a full-service advertising agency based out of Atlanta, GA where he oversees content marketing and partnerships. Chris has held many different roles over the 10 yrs he's been there and specializes in building new offerings and motivating the millennial generation.
Chris was one of the first marketers to work directly with Facebook in 2005, and is now one of the foremost thought leaders in the digital space. Always on top of emerging trends, he oversees all content marketing and helps push to get our existing clients access to first-to-market ad products and offerings. He's responsible for partnership development with technology and media companies like Twitter, Google, Facebook, and beyond.
Well, this sucked. It did lend for good discussion in by book club, as I suspected, since all things Millennial are button pushing. This guy is a Gen-Xer, I guess. I’m not sure who his target millennial audience is but it is very parochial. It’s for the ‘Google’ millennial. The--and I hate to use this word since it’s used a slur nowadays--elitist. If I didn’t know any better, I’d say this was tongue-in-cheek. Stereotypes about us being pampered, weak-minded and wanting a say in everything just did not resonate with me nor the millennials I know. I hate to say this, but we didn’t raise ourselves, if in fact we suck. I don’t see any degeneration in American society because of us. Most of the people I know with great attitudes and work ethics are millennials. Often it seems like the older generations are just waiting out the clock on retirement. Perhaps they had a spark earlier which makes you wonder if we will stagnate one day. I’m not exactly planning on retirement but honestly I’m not bitter about it. Yet. I don’t mind sucking it up, being the generation to actually address the problems of Social Security and set the age requirement higher. Anyways, he talks about how important it is for companies to treat millennials right if they want to maximize profits. It doesn’t really make much sense to me. By default, we are the majority of the workforce. He could not resist a chance to plug his book and all his little tools at the end of every chapter if not more. It lost some of its credibility with me. If you really want to know more, check out my website. In order to do that, you have to spam a bunch of people with his stuff. No thanks. This guy, I imagine, does a lot of corporate retreat speaking.
P.S. : I’ve noticed that older generations are all too quick to take credit when, somehow, against all odds, millennials do something right or show quality. And then when there is an untoward quality, they are silent and projecting--I mean accusatory.
I’m a millennial so I wasn’t sure how much I’d get from this book. I was pleasantly surprised at Tuff’s insights into this generation. I’m in the “middle” so his discussion of older millennials versus younger millennials was insightful. Solid read for anyone who leads millennials and wants to understand them better. It also helped me make sense of my tendencies as a millennial.
A worthwhile read for any millennial, or anyone who is or aspires to be a leader for this increasing portion of the workforce. This book has helped me to understand my values on a deeper level, and reaffirms that I am not alone on this journey. There is so much good in this much-misunderstood generation. Read it for your own sake and for the future generations to come - we can all learn from Chris Tuff's faith in millenials.
The Millennial Whisperer is repetitive, patronizing, and ultimately out of touch. Mr. Tuff repeatedly comments on the need of millennials to have collaboration, communication, and authentic relationships. However, the way this is authored immediately puts readers into "us" vs. "them" categories. He also uses italics heavily throughout the story when referring to "feelings." While it may not have been the author's intention, this undermines his points about emotional connection. At the end of the day, developing relationships, meeting employees where they are, and communicating effectively is the job of a manager regardless of what generations they employ.
I thought this book was great and can actually tell a lot about yourself. Whether you are a leader at the most popular firm agency or the Millenial that works at this amazing firm agency. I am not a leader at my current job, but after reading this book it helped me to understand where my work values have surfaced. Even though some stereotypes about Millenials were incorrect, I can understand why it shows in my work when I am not feeling appreciated in my work according to the solid traits we possess as a generation. One thing I took away from this book is to not stay in your current job if it doesn’t fulfill your life. Move on to something that gives you hope and motivates you to wake up every morning striving to do better each day! Great book Chris Tuff!!!
I'm not a huge fan of stereotyping our generations--like the idea that Millennials need more positive feedback than others. It's just human nature to prefer praise. But, I'm not going to nitpick every idea the author has. I believe Tuff does a decent job of sharing his knowledge and personal experiences of working with Millennials. His central focus is understanding. As a fellow GenXer (with a GenZ son and Boomer husband) it helped me frame my own experiences and gave me a deeper appreciation for all the talents and energy the Millennials (and GenZers) are bringing to our workforce and world.
Most books about Millennials at work beat the same tired drum and give nothing new or helpful.
This is packed with actual strategies you can start using to create a great culture and increase engagement right away.
Chris knows his stuff, having led a team of Millennials. But the book also shares strategies from different industries and company types and discusses how the strategies he suggests are supported by the best and latest research.
I found a few nuggets of info worthwhile, but I was very disappointed that the "free" resources cannot be found on the website. I reached out to them, and they will be available in the near future, but not free. In the end, leadership team members just need to meet the needs of their employees regardless of any generational labels.
There is a lot of repeat info. It could have been shorter. But overall, he has had success as a leader in business with a millennial workforce. It’s a short book, and you can glean some helpful tips. I’ve already incorporated some. It’s always good to see the world from someone else’s eyes.